Table Of Contents

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1

Introduction

A Commonsense Guide To Making Money Online!

Commonsense Guide To Making Money Online. Years worth of time and research have gone into this Ebook, and we hope you find it to be the most profitable money-maker you ever experience!

Are you sick and tired of all the Internet Hype and B.S.?

Are you fed up with all the people claiming they can help you make money on the Internet when they haven’t done anything themselves? Are you sick of all of the theories and the worthless untested and unproven ideas that are out there in the marketplace for getting rich on the Internet?

If you are, my friend, I can relate. I, too, had the desire to get rich on the Internet, and I spent thousands and thousands of dollars over the past few years on all kinds of various plans and programs for making money on the Internet…

…And all of them were totally worthless!

My money would have been better spent had I just flushed it down the toilet or taken my wife to Las Vegas. There is so much garbage out there today about making money on the Internet that I decided to break down and try some of it.

After spending over a year investigating, I have uncovered the true secrets for making money on the Internet - and I’ve put them all inside this powerful Electronic Book – A Common Sense Guide to Making Money Online! This is everything it says – common sense.

This powerful E-book cuts through the bull. You get right down to the nitty gritty and discover the basic secrets to making money on the Internet. It strips away all the confusion and difficulty to take you right to the heart of making the most money possible on the Internet.

Study this Ebook’s secrets closely. Take notes. Bookmark pages. Within the pages of this Ebook, there’s the potential of millions of dollars waiting for YOU!

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2

Let The Auction Sites Do All The Work for You! How To Quickly Build A List Of People Who Are Eager To Buy Your Products!

For every Internet auction that a bidder wins, there are other bidders - sometimes many more - that didn’t win. They did bid, though, and they were competing for what you had to offer - and that makes them excellent, proven prospects for your products in the future!

Every Internet auction site we’ve come across has a list of all the e-mail addresses of those who bid on each auction. You can go through the list of who bid on the product you put up for auction, capture those e-mail addresses, and make offers for products related to the one you had up for bid!

The Internet auction site records all of the names and e-mail addresses themselves - you can let the auction sites do all the work for you!

These people already bid on something you offered once, so it’s quite clear that they like that type of product, and are willing to buy it. Therefore, they are great prospective customers!

Send them e-mails - thank them for taking part in your auction. Tell them you’re sorry they didn’t have the winning bid, but you do have some very similar (or identical, if you had more but you just put one up for auction) products that they could purchase directly from you!

By doing this, you are able to collect leads. You can build a list of people that will very likely buy something from you in the future. Using this technique, you can quickly build a list of people who are eager to buy your products!

'Knowledge of sin is the beginning of salvation.'

-Marcus Annaeus Seneca

'The great virtue in life is real courage that knows how to face facts and live beyond them.'

-D.H. Lawrence

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3

Here’s A Powerful Way To Automatically Make $5,000 A Month On Your Website! Anyone Can Do This With Little-To-Know Effort . . . Why Not YOU?

If you have a merchant account - or even if you don’t - here’s a great way to create an ongoing residual income for yourself. Here’s a powerful way to automatically make $5,000 a month on your website!

If you’ve got 100 people - 100 banners or however many you had on your Site - and you’re charging just a few dollars a month for that, you create a nice income for yourself just automatically every month charging them to leave that banner on your Site.

This way you know every month exactly how much money you’re going to make.

For instance, if you did charge $50 a month and you gave your customer some prominent advertising space - rotating banners that rotated quite a bit - all you need is just 100 customers!

And every single month without doing anything at all you’d make $5,000 a month on your Website! That’s incredible! And again, it’s all pure profit too! Anyone can do this with little-to-know effort . . . why not YOU?

'We run away all the time to avoid coming face to face with ourselves.'

-Anon.

'You’re only as sick as your secrets.'

-Anon.

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4

How To Mine The Hidden Veins Of Internet Gold!

The Internet is really a collection of specialty markets, and so we are going to discuss how to mine the hidden veins of Internet gold.

The specialty markets can make you strong, steady cash day in, day out, year in, year out. We think that many people spend a lot of time looking for enormous markets when the real profit, at least on the Internet, is reaching some of the small specialty markets that are maybe narrowly focused, but are very deep. They’re the hidden veins of Internet gold.
They are deep because there are a number of people interested with very high levels of interest and involvement in the subject matter. There are many small markets that you can reach on the Internet that you can’t reach in any other way profitably.

You may have a hobby, a special interest, or perhaps a special collection that you think no one in the world shares, and yet you can go on the Internet and you can discover there are hundreds, maybe thousands of people just like you, who share the same interests, the same enthusiasm, and they have money to spend.

Magazine ads are what people used to use to reach these specialty markets, but theircosts have gone through the roof. So has the cost of direct mail. You can’t afford to advertise in large magazines if you have a specialty market.

'It takes a lot of courage to show your dreams to someone else.

– Erma Bombeck

'I have often though morality may perhaps consist solely in the courage of making a choice.'

-Leon Blum

For example, let’s say you are selling a book or product to owners of a special breed of dog - let’s say Toy Collies. The dog magazine has 500,000 subscribers, but only 3,000 of those own the breed of dog that you have written a book about. So you end up having to pay for 500,000 subscribers when you really are trying to reach a narrow group of just 3,000.

It’s your only way to reach them, so you really have to be a hustler. You really have to work in order to turn that kind of situation into a profit. And that’s true with a lot of specialty markets.

Then along comes the Internet and, all of a sudden, you’re not paying for the reach. You’re not paying for the millions of people that are on. You can reach those people at no additional cost. All you have to do is focus on bringing those people who are interested in the subject that you are talking about to your site. One of the best ways to do that is through news groups and discussion groups. You just need to bring those people who share that interest to your site.

You can take that specialty market, that little niche, that subject that you have a passion about, that subject that you are interested in, and make it very, very profitable.

'The highest courage is to dare to appear to be what one is.'

-John Lancaster Spalding

'Greatness, in the last analysis, is largely bravery—courage in escaping from old ideas and old standards.'

-James Harvey Robinson

Let’s look at an example. A friend of ours has a particular interest - he likes to play the seramen. That’s a musical instrument that 99.9% of you have probably never heard of. The seramen was the music that was in the background of the Beach Boys famous recordings of Good Vibrations, and it was the sound of the flying saucers that arrive in the science fiction movies - it’s a woo woo sound.

The truth is, the seramen is a very elegant musical instrument. When it was introduced it was the first musical instrument, back in the 20's, used by symphony orchestras. It is a very serious instrument and very difficult to play.

Our friend had been interested in the seramen since he was 12, but he’d never been able to find one. So when he got on the Internet, it was the first thing he checked...they said, “Well, you can find anything on the Internet.”

He said, “I bet I can think of something you can’t find.” Sure enough, he found more than a dozen sites devoted to playing the seramen. A very, very specialized, small group of people.

Robert Moge, who invented the synthesizer, found that group of people and he decided to make seramen kits from $250.00 all the way up to $3,500.00. And by tapping that market on the Internet he sold, in the last two years, over 3,000 seramen kits over the Internet.

'I have met brave women who are exploring the outer edge of human possibility, with no history to guide them, and with a courage to make themselves vulnerable that I find moving beyond words.'

-Gloria Steinem

'God grant me the courage not to give up what I think is right, even though I think it is hopeless.'

-Admiral Chester W. Nimitz

He doesn’t offer his product in but one music store in the United States. He does virtually no advertising. All of his business has come through the Internet. In fact he said, “Without the Internet, I could have never launched this business.” So, he found a very specialized market and made it become profitable which he could reach no other way.

You can mine your specialty market, too - your hobbies, your interests. We have another friend who has a site that sells to parrot owners. He gets kidded about it. The nice thing about specialty markets is they’re long lasting. You don’t have to have a killer idea for a specialty market. You can make strong, steady profits year in and year out. He’s been selling his parrot course for over 12 years. Now, it hasn’t made him a fortune, but it is a good, steady income builder. And you’ll find your specialty markets can do exactly the same thing for you.

There are a number of advantages. The cost of entry is very low. You can test the idea very inexpensively. You get the results back fast. In 60 days you know whether your site is making money or not.

Compare that to placing ads in publications, in which you may be waiting four months before you ever know if your idea is successful or not. It’s a great way to reach markets that normally would not have been possible to sell to.

Look for items that interest you, go on the Internet, do your research, and look for other news groups, and mailing lists. (By mailing lists, we mean subscriber lists. It’s like a news group except you get a mail each time this is going to a discussion board.)

Look for similar groups of people and then come up with a solution to a common problem that they share, or provide them a resource for additional information, and you have a winner that will pay you good money year in and year out.

'The great virtue in life is real courage that knows how to face facts and live beyond them.'

-D.H. Lawrence

'Courage is the power to let go of the familiar.'

-Raymond Lindquist

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5

No Inventory! No Overhead! How To Make Unlimited Internet Auction Cash From This One Private Source - The Cash Flows In EVERY SINGLE DAY!

Now we’re going to show you How to make unlimited Internet auction cash from this one private source - and the cash flows in every single day. No Inventory! No Overhead!

What we are talking about here is something that you can do without having to actually go out and buy products that you own and stock in your garage or wherever. You don’t have to have an office. You don’t have to have overhead ...

... And you can make cash every single day!

'Courage is more than standing for a firm conviction. It includes the risk of questioning that conviction.'

-Julian Weber Gordon

'The greatest test of courage on earth is to bear defeat without losing heart.'

-Robert G. Ingersoll

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6

Grab The Attention Of Your Prospects —With Your Headline!

The purpose of any headline is to attract readers, and get them interested in your offer. Bottom line: Headlines are how you can attract customers. Some writers will create a blind ad or another clever headline that is designed to attract a general audience. However, that does not mean there will be orders.

Often, an ad’s targeted prospects may fail to realize that the ad is offering something they want, and they scan right over it. Ads must be targeted at the “most-likely” prospects.

The headline is what makes the prospects and customers the compelling beneficial promise that in turn draws the reader into the ad copy.

Also, you should make your headline as dramatic as you can. This helps make the headline very clear and very compelling. It draws people into your ad.

The more dramatic you can make it, the better.

'Courage is to take hard knocks like a man when occasion calls.'

-Plautus

'To have courage for whatever comes in life—everything lies in that.'

-Saint Teresa of Avila

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7

How To Instantly Increase Your Net Worth!

Go to your best customers with very specific offers. Re-sell to them many times. This is the key to instantly increasing your net worth. You’ll spend less money to mail your offers to these smaller groups of customers. Build a solid relationship with these people and they’ll buy like crazy. This can give you major profits!

Re-selling to your best customers is a simple but powerful money-making secret we’ve been talking about all throughout this manual. It sounds like common sense, but very few of your competitors will ever use this strategy as much as they could. The money they lose by not using this secret can be yours.

'To accept whatever comes, regardless of the consequences, is to be unafraid.'

-John Cage

'One man with courage makes a majority.'

-Andrew Jackson

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8

A Powerful, 4-Step Formula You Could Use To Get Your Prospects To Send You Their Cash In Exchange For Your Product!

The ingredients of a well-written ad, large or small, include:

1. ATTENTION.
2. INTEREST.
3. DESIRE.
4. ACTION.

This is the 4-step formula you can use any time — anywhere — to get people to send you their money in exchange for whatever you have to offer!

First, you get the prospect’s attention. Then you follow with interest and desire, which is where the factor of arousal comes into play.

Then you call for the prospect to take action. “Send for this . . . ,” “Do this . . . ,” “Pick up your pen and fill out this order form . . . ,” and “Call this toll-free 800 number right now . . .” are common examples of calls for action.

'All happiness depends on courage and work.'

-Honore de Balzac

'There is nothing in the world so much admired as a man who knows how to bear unhappiness with courage.'

-Marcus Annaeus Seneca

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9

Content Wealth - How To Make Thousands Of Dollars Giving Away Free Content That You Don’t Even Own!

The idea that I now have for you is one that I think can make you a tremendous amount of money! I am going to call this, “Content Wealth - How To Make Thousands Of Dollars Giving Away Free Content That You Don’t Even Own.” Now, it may sound a little strange that you could possibly make money giving away free content, but by the time I am done with this short presentation, you’ll have a better understanding of exactly how it works.

This is an idea which involves you providing the content for places that people can go on the Internet. This is an idea that actually gives you content for your own web site, and it also gives content to other people for their web sites - Then you end up with a big lump of cash in the end!

I am sure you know what affiliate programs are, but if you don’t know or aren’t quite clear on what an affiliate program is, it’s basically a program where web site “A” advertises for web site “B” and then web site “B” pays web site “A” a commission for all the sales they generate from that web site.

'Imposing limitations on yourself is cowardly because it protects you from having to try, and perhaps failing.'

-Vladimir Zworykin

'What you can do, or dream you can do, begin it; boldness has genius, power and magic in it.'

-Johann von Goethe

This is basically like an online distributorship. If you put an advertisement on your web site, you basically put a banner ad on your web site that leads people back to Amazon.com and then Amazon.com pays you a commission for all your sales. That’s what an affiliate program is, and Amazon.com is the best example of one in action.

There are thousands and thousands of affiliate programs available on the Internet. There are so many of them that it would be hard for one single person to find them all. Most people wouldn’t have any need for all of them, but if you’re a web site, you would have a need for several of the best affiliate programs that cater to your specific market. That could be a valuable piece of content to have on your web site, and could very well provide a valuable service to your web site visitor.

What I recommend you do is start a web site and call it something like www.affiliateware house.com or www.affiliateoutlet.com, or something like that. Both of these names are probably already taken, in fact. I had not checked to see if they were taken, but you can certainly do that. This way your web site simply becomes a one-stop affiliate shop where other web sites can come to find out about dozens, or even hundreds, of different affiliate programs that are available to their specific market. They simply click the link from your web site and then go directly to that affiliate program to sign up. You could even offer a package where youactually sign them up for affiliate programs. I don’t recommend you do that, though. It is simply easier if you just say, “Click here to go directly to their web site and sign up for their affiliate program.”

'We need the courage to start and continue what we should do, and courage to stop what we shouldn’t do.'

-Richard L. Evans

'He that is overcautious will accomplish little.'

-J.C.F. von Schiller

You basically become an outlet. Everybody comes to you to find all of the appropriate affiliate programs in their specific market. You might have hundreds, or even thousands, of different affiliate programs available. You would become the Yahoo of the affiliate world, where every web site owner that was interested in affiliate programs could come to you to find out about the affiliate programs in their market.

You would categorize the different affiliate programs so your visitors would have an easier time sorting through them. If they were a business that catered to the opportunity market, they could see a list of opportunity type affiliate programs. If they were interested in any kind of subject matter, they could instantly see a list of affiliates in that particular area of interest.

You might even offer a search feature. Maybe they knew the name of an affiliate program but they weren’t sure what it was. They could search for that affiliate program by name and it would immediately pull that up so they could go right to it.

'Courage is a peculiar kind of fear.'

-Charles Kennedy

'Courage is resistance to fear, mastery of fear— not absence of fear.'

-Mark Twain

Maybe you could also list a brief description of each affiliate program. Instead of just having a link to the affiliate program, you could have a brief description telling them a little bit more about it and how much money they can make. Maybe you could even rate them. You could say, “I believe this is a two star affiliate program. I believe this is a four star.” This way they could get your recommendation for how powerful you believe each affiliate program is. Those are the kinds of things you could do as you expand, and as you build your business. You might just want to start by offering the affiliate links themselves.

Okay, now you’ve got your content on your site and you’ve got other web sites getting their content from your web site. How do you make your money?

You can make your money selling advertising. By having all these different affiliate programs listed on your web site, what are you going to get? The answer is, lots and lots of traffic!

You could have tens of thousands - maybe even hundreds of thousands - of visitors every day or every week - certainly every month! All of those visitors are coming to your web site with one goal in mind. They are looking for content, but they are also looking for other types of things that they can get for their web sites - namely other products and services. They’re mostly in the business-to-business market.

‘Happiness comes of the capacity to feel deeply, to enjoy simply, to think freely, to risk life, to be needed.’

-Storm Jameson

‘Have a variety of interests. . . These interests relax the mind and lessen tension on the nervous system. People with many interests live, not only longest, but happiest.’

-George Matthew Allen

You can sell banner advertising to other web sites who would like to reach the people who are coming to your web site. It is a great way to make money with advertising. You can make a ton of money if you have a small web site with five pages and you charge $250.00 for those banner ads.

You could make a substantial amount of money and it is so low maintenance. You don’t have much work to do. It is very easy! It can make you a lot of money, and all you have to do is provide that link for people to click from your web site off to other places.

Affiliate programs would be a good product to have on your web site, because many web sites are looking for affiliate programs to advertise on their web sites. It gives them great content to offer their customers, as well.

'We must constantly build dykes of courage to hold back the flood of fear.'

-Martin Luther King

'Courage is never letting your actions be influenced by your fears.'

-Arthur Koestler

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10

An Easy Way To Get Started Dirt Cheap.

This is a money-making method that can be started for less than you’d pay for the junkiest car at your local used car lot. Here’s a simple three-step formula for getting started dirt-cheap:

1. Run classified ads in magazines or newspapers.

2. Or run small display ads in national magazines or mail small postcards.

3. And use our answering machine/digital voice mailbox marketing methods.

Our answering machine/digital voice mailbox marketing methods give your small ads extra selling power. These methods are basically very simple:

A. Your ad gets the prospect excited and asks them to call a special “recorded message or hotline” for more information.

B. Your recorded sales message picks up where your ad left off. It gives the prospect more information about the benefits of the product or service you’re selling and stirs their interest.

'Cowards cannot see that their greatest safety lies in dauntless courage.'

-Johann Kaspar Lavater

'A coward turns away, but a brave man’s choice is danger.'

-Euripides

C. Then, your recorded message asks the prospect to take some kind of action. It either attempts to make the sale to them (which you’ll send C.O.D.), or it asks them to leave their name and address so you can send them some additional information (your sales material).

D. You send them your sales material which attempts to make the sale, or you send your product or service to them C.O.D. (Cash On Delivery).

We originated this marketing method back in 1988. We’ve helped thousands of people use it. You should try it. This is an easy way for you to get started in this business. It gives your small inexpensive ads major selling power. Just put your profits back into more advertising and keep it rolling and circulating. Keep the cash-flow flowing. Grow with your profits.

'To say a person is a coward has not more meaning than to say he is lazy: It simply tells us that some vital potentiality is unrealized or blocked.'

-Rollo May

'To know what is right and not do it is the worst cowardice.'

-Confucius

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11

How One Man Made $172,000 Through One Joint Venture In ONE YEAR ... And You Could, Too!

As a habit, we talk often with our friends in the business, and we always take notes when it comes to great ideas. We hope you do the same as you hear or read great money-making ideas. In fact, we’re now going to cover a good choice for you to start this habit with - how one man made $172,000 through one joint venture in ONE YEAR ... and you could, too!

This man is a friend and business associate of ours, and this might sound farfetched, but he has the 1099 Form from this one company that they sent to him at the end of the year for tax purposes. It said, “You have made $172,000 from our company. Here’s the form and give it to your tax person who prepares your return, and we sent it to the IRS.” That’s the exact amount he made from his joint venture!

'If you knew how cowardly your enemy is, you would slap him.'

-Edgar Watson Howe

'Bravery is the knowledge of the cowardice in the enemy.'

-Edgar Watson Howe

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12

How To Turn Your Web Site Into Your Own Personal Money-Making Robot That Works Hard To Make Money For You All Year Long!

We would like for everybody to think of the auto-responder as if it is a personal robot - and now we’re going to show you how to turn your web site into your own personal money-making robot that works hard to make money for you all year long!

You program it right one time and then, just like a cash machine - just like if you had your own ATM cash machine and all you had to do was just punch some numbers and get the money any time you wanted it - the auto-responders can be programmed to bring it in.

If you work hard on it the first time, and really get your message right the first time, then after that it can automatically produce multiple streams of income for you.

'Any coward can fight a battle when he’s sure of winning.'

-George Eliot

'Courage is doing what you’re afraid to do. There can be no courage unless you’re scared.'

-Eddie Rickenbacker

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13

How To Go From Stone Cold Broke To Riding Your Own Tidal Wave Of Massive Wealth With One Of The Best Kept Cash-Flow Secrets On The Internet!

In this article I am going to reveal how to go from stone cold broke to riding your own tidal wave of massive wealth with one of the best kept cash-flow secrets on the Internet. The best thing about this technique is the fact that you don’t create a thing. You don’t write a single word! You simply create a site that features links to other web sites. The other web sites offer valuable content to web site owners.

A great example is the search engine Yahoo. (Yahoo.com.) Over the last few years Yahoo has created a searchable index of web sites on the Internet. They don’t list the most sites, they don’t have the coolest graphics, and there are arguably better, more complete search engines on the net. They’re still pulling in truckloads of cash and millions of hits daily, though, because they are offering a valuable service.

They make money by selling advertising on their site. For example, if you want to run a two week ad on the front page of Yahoo, it would cost you exactly $88,235.00. Nowremember, Yahoo has hundreds, if not thousands, of pages on their site which they can sell ads on. You can do the exact same thing!

'You look at a guy who’s being brave. He’s afraid, or he wouldn’t be brave. If he isn’t afraid, he’s stupid.'

-Joe Torre

'To fight a bull when you are not scared is nothing. And to not fight a bull when you are scared is nothing. But to fight a bull when you are scared is something.'

-Anon.

Instead of going through all the work to create original content to sell to web site owners, create a directory! Create a searchable index of web sites, companies, and sources offering content to web site owners. Instead of spending your time writing articles or such, you can spend your time doing a little research on the net and creating your directory of content.

Let’s say you go out, do some research, and create a searchable directory of content for web site owners. There are two ways you can seriously cash in with this type of a web site. First, you can sell banner advertising on your site. Let’s say, for example, that you sell banner advertising on your site for just $250.00 per week. In one year, (52 weeks a year) one banner on your site could produce a cash flow of $13,000.00. Plus, your cost is virtually nothing. You do have the overall cost of maintaining your site, but the cost of that banner on your site (taking up just a little bit of space) is basically nothing.

If you have only five pages on your web site and you run a banner at the top and the bottom of each page, your site could create an annual cash flow of $130,000.00 in advertising revenues. If your site starts getting a ton of

'Courage is being scared to death. . . and saddling up anyway.'

-John Wayne

'Bravery is the capacity to perform properly even when scared half to death.'

-General Omar N. Bradley

Many web sites have dozens of pages and many spots for banner ads, links, classified ads, and many other things. A web site with a lot of traffic is really a cash cow for selling advertising. You could also cash in by offering products or services on your site that are of interest to web site owners.

For example, there is one company that will pay you $200.00 whenever a web site owner gets a merchant account through you, if you sign up with the program. If your web site gets just one web site owner to sign up for a merchant account every day, and you get $200.00 every day, 365 days a year, you would make $73,000.00 in one year! If you’d get involved in just two of these no work joint ventures every year, you could create an additional cash flow of $146,000.00.

I’m throwing out these numbers, and they’re not guaranteed. Still, you can see the example of how simple it really can be to make a six figure income from a web site, where you’re not creating products or content, but instead you’re basically selling advertising or engaging in joint ventures with other companies that want to do 99.9% of the work for you!

The best part of this is the fact that you can start this in as little as 30 to 60 minutes a day, doing a little research on the Internet. Remember, you don’t create any content. You simply create an online index of web sites thatoffer content. After you’ve done this, you then promote it heavily to web site owners. Once you’re getting lots and lots of traffic, you cash in!

'Necessity makes even the timid brave.'

-Sallust

'Necessity does the work of courage.'

-Nicholas Murray Butler

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14

Five Amazing Methods For Multiplying Your Online Profits With Zero Risk!

In this article, I’m going to cover five amazing methods for multiplying your online profits with zero risk. These are things you can do to your Internet web site to immediately increase the profits you’re making without doing a lot of extra work.

1. Create two versions of your Internet product.

A lot of people say, “Look, I’ve just got one version. Here it is for $295.00.” That’s okay, but you can instantly increase your profits by offering a deluxe package as well.

A friend of ours did this with a free advertising course he was offering. He sold it for $295.00 for a long time. He realized that he was losing a lot of money, though, by not offering a deluxe package.

He included an additional manual that cost him about $5.00 to include with the package. He then said, “Look, if you want the additional manual, just pay me an extra $200.00 for the deluxe package.”

Just by adding that $200.00 deluxe package, he increased my profits by about $30,000.00 - and all he did to advertise it in the sales letter was just add one additional page!

'Optimism is the foundation of courage.'

-Nicholas Murray Butler

'Courage is like love, it must have hope for nourishment.'

-Napoleon Bonaparte

Think of all the money he was losing because he just offered a basic package! Whatever product you are working on and selling, we recommend you think about creating two or three different versions of that package. By doing so you’re going to get some people that just want to stick with the basic. Other people want to upgrade to the deluxe, and you might even have a gold and a platinum package!

The one thing I like about creating two versions of your product is that it allows you to get some sales from people who want to spend a little more money, or don’t mind spending a little more money to get a more advanced version.

Perhaps you’re sitting there thinking, “I have one product but I don’t know what else I could add to it to enhance it and give it more value, and to charge more.” Try stripping something away from it and charging less!

If you have a $295.00 package right now, try taking something out and making a lower priced package that sells for $195.00. It will just includes less of the material you had in the previous version.

Don’t always think that you have to add something and create a higher priced package. Many times you can take something out. You might only include audio tapes if you have audio tapes and a full book or course that goesalong with it. You could only include the audio tapes for $195.00 or $95.00, and then include the whole package for the price that you’re selling it for now.

'At the bottom of a good deal of bravery. . . lurks a miserable cowardice. Men will face powder and steel because they cannot face public opinion.'

-Edwin H. Chapin

'Courage is as often the outcome of despair as of hope; in the one case we have nothing to lose, in the other everything to gain.'

-Diane De Pottiers

Don’t always think you have to come up with more material. Sometimes you can reverse that and take some items out and sell the package for a cheaper price.

2. Turn a letter that works into a sequence.

Much of the time in print mail we just send out one letter and that’s it. The great thing about the Internet is you can send out sequences of letters.

There is a gentleman I know that has a web site, and he sells a product for $1,000.00. he knows every sale is going to take some real effort!

He has taken his proven sales letter on the Internet and he gone back to those customers again, and again, and again with that sales letter ... nine times at last count!

Now, he doesn’t hit them all in a week! He hits them over a period of a month or two. Since the Internet is so inexpensive to market with, and there are many automatic tools out there to help, he can go back to those people nine times and get the maximum profits possible.

'Despair gives courage to a coward.'

-Anon.

'He who knows how to suffer everything can dare everything.'

-Vauvenargues

Don’t just send out to people once! Turn a great letter into a sequence of letters! Remember, e-mail marketing is low-cost or no cost! You can do it! Sequence your e-mail sales letters a number of times!

3. Up-sell on your Internet order form.

This is something I don’t see being done very much, but it is a great idea. Picture this: you’ve got the person, they want to order, they hit the submit button and up pops another screen, “Hey! Now that you’ve ordered maybe you’d like to add this $10.00 book ... This $20.00 audio package ... This $100.00 video tape package.”

Do it immediately, while they’re in the buying mood! Just add that package right after your order form. You don’t even have to come up with your own product.

One thing a friend of ours did on his site is, as soon as they hit that “submit” button, it took them to another page with affiliate programs. He could say, “Hey! You were interested in the product. Here are some affiliate programs that deal with the same topic. Click there and go and see what they have!”

He’s found it amazing that he could be sitting on his computer, and up would pop an e-mail message with that person’s order form. In the next 30-45 minutes he would get another e-mail from that affiliate company saying, “Hey!

'The paradox of courage is that a man must be a little careless of his life in order to keep it.'

-G.K. Chesterton

'All men are afraid in battle. The coward is the one who lets his fear overcome his sense of duty. Duty is the essence of manhood.'

-General George S. Patton

Good customer purchased that program for $200.00.” He had made two sales just by offering them that other sale right after the order form.

Try to put yourself in the customer’s mind, and think about when they’ve already filled out the order form. How many times have you gone to an order form and, once you’ve thought about filling it, concluded that, “I don’t want to enter all that information again.”

People are lazy! If you make it easy to send an e-mail stating, “Hey! I want this, too,” then that customer doesn’t have to enter that information again!

4. Mail more often.

E-mail marketing is low-cost or no cost. Don’t mail to your people every month, two months, or three months. Go to them with more offers. The more offers you go to them with, the more responsive they’ll become. You’ll train them to look for your offers and to purchase from you more.

5. Test raising your prices or your fees.

It doesn’t matter what you’re selling, you need to test. Some of the best ways to find out what works or what doesn’t work is simply by testing. You’ll never know the best price of a product unless you test!

A friend of ours sold his free advertising course for $195.00 for many years until he realized, “Perhaps I should test a price of $295.00.”

BOOM! He was making more money, and he wasn’t losing a single customer. Test prices, and you could instantly increase the profits you’re making online!

'We learn courageous action by going forward whenever fear urges us back.'

-David Seabury

'Courage does not consist in calculations, but in fighting against chances.'

-John Henry Cardinal Newman

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15

Five Things You Can Do Once You Have Your Interview

We’ve come up with five different things you can do once you have the interviews. Again, really there is no limit to how many you do. If you wanted to find five web site owners to interview - if you wanted to find ten, twenty, however many you feel comfortable with, and if you target one specific market area, you’ll find that you’ll have more success selling them as a group.

The first is to put the interview in digital format, available for immediate download. You can have a digital/audio file right on your web site, so when people go to the web site, they click on the interview, and maybe they read a little portion of the transcript, or maybe they even hear a sample.

They hear a small sample - maybe it’s a 30 minute interview and you’ve got five minutes of the interview as a digital preview file so people can click it and instantly hear. Then they can go ahead and buy the entire interview, and immediately have it downloaded to their computer, so they can listen to it any time they want to.

The second idea is Compact Disc’s. Again, a lot of people are putting information on C.D. as well. So you can not only haveaudio in computer format, but you can also have C.D.’s that people can purchase and get something to play in their car or around the home.

'Courage is grace under pressure.'

-Ernest Hemingway

'On many of the great issues of our time, men have lacked wisdom because they have lacked courage.'

-William Benton

The third idea is written transcripts. This is something that we’ve been successful with before. It’s where you actually take the transcript from an audio version and put it into print so that people can have something to follow along with. Again, when it is written, you can also make it in digital format and available on the Internet. Maybe people can not only get the digital audio version, but they also get the digital printed version to download at the exact same time so they can read it at their leisure.

The fourth idea is something that I know has been successful for some people - an ongoing interview of the month. Instead of actually selling several interviews as a package, you could do one a month and people sign up almost like a newsletter, except it is an audio newsletter.

Each month you send out a new interview, and perhaps the transcript of it to people who have paid to receive it. Each month they get a new interview and you could keep that going on as long as you find new people to interview. There are thousands and thousands of successful web sites out there, so your material could be virtually endless.

'Nothing is as valuable to a man as courage.'

-Lyndon B. Johnson

'Sorrow is a fruit. God does not allow it to grow on a branch that is too weak to bear it.'

-Victor Hugo

The fifth way is an interesting way. The more we think about it, the more it sounds like something that could be very successful for someone who wanted to do it. Develop an interactive C.D. ROM, where you not only have the audio interview but also the written transcript available for people to just click and print, or view, on the C.D.

You also show, right on the C.D. a picture of that person’s web site. Maybe you even have the web site actually saved on the C.D. so that people not only can hear the interview and read the interview, but they can also see the person’s web site, and you can actually use it as a teaching tool. People can see how to develop their own web sites, based on the success of this other person that you’ve interviewed.

Those are just five quick ideas. If you can work with audio cassette tapes and interview other people, it gives you a tremendous opportunity to create products without having to write a single word.

'Nothing befalls a man except what is in his nature to endure.'

-Marcus Aurelius

'The burden is equal to the horse’s strength.'

-Talmud

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16

Get Your Press Release Past The Editor’s Desk By Doing Two Things That Most People Don’t Do!

Many news releases never make it past an editor’s desk because of these two things:

1. They are poorly written,

2. Something else is missing that might have gotten the editor’s attention.

There are many companies out there that will just send anything to an editor. Why? Because they don’t consider press releases seriously. Many consider advertising their main source of sales, so when they write up a press release they only do so half-heartedly.

Many make the mistake of sending in poorly written, poorly thought out press releases. Consequently, they lose their opportunity to garnish one of the best free publicity options in marketing. Don’t make this mistake yourself!

'The human spirit is stronger than anything that can happen to it.'

-George C. Scott

'Nature arms each man with some faculty which enables him to do easily some feat impossible to any other.'

-Ralph Waldo Emerson

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17

The Internet Money-Magnet! How To Draw Thousands Of People To Your Web Site - Like Steel Is Drawn To A Magnet!

Here’s something that folks may not be aware of. There are millions of people on-line, but a lot of those people are on-line while they are at their job and they’re listening to the radio shows while they’re working or goofing off.

This is the secret that a lot of people don’t realize - There are millions of people who are on-line that should be working. They’re behind their desk pretending they are working, and they are really on the Internet just surfing around and ripping off their employer. That can be good news for you if you’re on one of these radio talk shows. While they’re supposed to be working, they are surfing your web site and spending some money with you.

What you have to do is make people on the Internet want to keep coming to your web site. We’ve coined this the “money magnet” web site. You need to create a “money magnet” web site - one that’ll draw thousands of people to your web site like steel is drawn to a magnet. And here are just a few ideas to help you do just that, and keep people coming back to your web site!

'Trouble creates a capacity to handle it.'

-Oliver Wendell Holmes, Jr.

'The young do not know enough o be prudent, and therefore they attempt the impossible—and achieve it, generation after generation.'

-Pearl S. Buck

Start a discussion group on your web site. Become famous within your niche. There are people that are doing this right now. They’ve got web sites, and within their niche, all of the people come to their web site, constantly, to be involved in the discussion group. No reason why you can’t have one, too.

Number two, put on as many links as you can that are related to your web site, or your niche, of people that are selling different things or have different information, they are not competing directly with you. You’ve got as many links as possible on your web site. People come to your web site almost as if it’s a freeway on-ramp.

Most web sites are like dead ends. They go to your web site and it’s a dead end. They can go no further. A “money magnet” web site is a web site people come to so they can go to other places. You have constantly changing links and new places that your customers can go to. They’ll keep coming back to your web site because that will make it so much easier for them to go to different web sites that are of interest to them.

A third idea is an electronic newsletter. You would keep the newsletter in your web site. People could download it if they wanted to, but they had to come to your web site to get it. You’ve got a new newsletter all the time, and you’re constantly changing that. Another idea is to have contests. Maybe you have a contestevery month, and you try to make it fun. These ideas give people a compelling reason to come to your site. Most web sites don’t have any compelling reason for people to go to them. By doing these, and other things, you give people a lot of reasons to keep coming back.

'Lack of understanding is a great power. Sometimes it enables men to conquer the world.'

-Anatole France

'When we are not sure, we are alive.'

-Graham Greene

Most web sites have zero content. Your “money magnet” web site needs to have a lot of content. Most web sites never change. Somebody goes through it one time, they see what you’ve got, and there’s no reason to go back. Your “money magnet” web site is constantly changing. It’s exciting! People want to come back.

Now, if you ask a hundred different marketing experts what marketing is, they’ll tell you a hundred different things. They can all be right in their explanations.

The way we define marketing is very simple. We’d like for all of our readers just to think this through. It’s two-fold.

One, it’s all the things you do to get a new prospect to do business with you one time.

Two, all the things you do to get that prospect coming back again and again.

Now, electronic marketing is just using a computer, your web site, and the Internet to do those two things. You’re getting new customersto buy from you one time and, then, you’re keeping them coming back again and again. Once you truly understand this principle, it can make you a tremendous amount of money.

'Basic research is what I’m doing when I don’t know what I’m doing.'

-Wernher von Braun

'People think the Beatles know what’s going on. We don’t. We’re just doing it.'

-John Lennon

There is no better way to use that principle than creating this “money magnet” web site that we’ve talked about. It’s going to take a little bit of work for you to do it, but it’s going to be worth it. It’s going to compel new prospects to, first of all, come to your site. For all those links that you’re putting out from your site to other people’s sites, you’re making these people also put a connecting link to your web site. So, you’re getting new people in, plus you’re getting people the information, the products, the services, and the things that they want. You’re establishing value with those people. You’re getting them to come back again and again.

There is a compelling reason to come back. Once they come back a few times, that lets you build a strong bond with your customers. You can use that strong bond and that strong relationship to really get extremely wealthy. This is the potential here. The formula for getting wealthy is real simple: you get enough people to re-buy from you enough times, at a large enough profit per transaction, and you’re going to get rich. It’s that simple! This overall concept can make it happen.

'When Columbus started out he didn’t know where he was going, when he got there he didn’t know where he was, and when he got back he didn’t know where he had been.'

-Anon.
'I learn by going where I have to go.'

-Theodore Roethke

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18

How You Can Create A Product That’s Full Of Years Of Experience - Even If You’ve Only Been In The Market For ONE WEEK!

This article stems from a situation when I was helping a client who was in some pretty serious trouble. He called me up and said, “I started my mail order business, but I’m kind of in a bind.” I said, “Well, explain it to me.” He said, “I set up my mail order business. I’ve got a fax machine, phone lines, computers, and I made contacts with printers, a mailing house, and all this stuff. I even bought my first ad in a magazine.”

I said, “It sounds like you’re off to a great start. What’s the problem?” He said, “Well, you know, I don’t have a product.” That’s kind of a big problem, especially after you paid a couple hundred bucks for advertising in a magazine and the deadline is quickly coming up.

I said, “What do you want the product to be? Do you have any ideas?” He said, “Well, I’d love it to be a product about making money in marketing. For example, it could be about all the different ways you can market products. It seems like that’s a hot market. The people would love to read that type of information in the place where I’m advertising. That’s the kind of product I want to sell.”

'The true test of character is. . . how we behave when we don’t know what to do.'

-John Holt

'The work will teach you how to do it.'

-Estonian proverb

I said, “Okay, how much experience do you have? Could you write a product like that?” He said, “Well, you know, I’ve been doing this now maybe a month. I read all the books.” I said, “Well, not too many people are going to buy a marketing book from a person who’s had one month of experience and basically has made no money in marketing. What you need to do is use this idea.”

There are a lot of experts concerning this topic. A lot of these marketing experts have been doing this ten, fifteen, twenty, or thirty years. They write articles for a lot of the money making and opportunity magazines. You’ll actually find this in a lot of different niches, not just with this niche.

Let’s say you’re interested in horses or arts and crafts. A lot of these magazines have articles written by experts who have been in the field for five, ten, fifteen, twenty, or thirty years. In many cases, what you can do is contact these experts and say, “Look. I’m compiling a product right now.” It’s all on a specific topic. (In this case, it was all on marketing.) What he did was he contacted Russ.

He also contacted a couple of other experts who have articles in these money-making publications and he said, “Look, I would like to reprint your article exactly the way it is. I won’t edit it. I won’t change a word. It will be your wording. I would like to reprint that inmy own book. In exchange for that, I’ll let you put any offer you want at the end of that article that I put in the book.” That’s, in many cases, the exact deal that these authors get with the magazines. Their payment is getting this free advertising at the end of the article.

'Dare to be naïve.'

-R. Buckminster Fuller

'Living is a form of not being sure, not knowing what next or how. The moment you know how, you begin to die a little. The artists never entirely knows. We guess. We may be wrong, but we take leap after leap in the dark.'

-Agnes de Mille

This person had literally a book in a day, because he contacted a lot of these authors and experts in a one day time period. Basically, they all agreed. It’s really free advertising for them. Many of them agreed and said, “Take not only this article, but we’ve also got five, six, or seven other articles on marketing. Please print those in your book. Just make sure at the end of each one you give a little bit of context about us, our products, and how they can buy them. That’s great. We’d love you to do that.”

Literally, within a day, he had a compiled book all on marketing, all from experts who had been in the industry for a decade. It’s now ready to sell using the advertising that he’d previously purchased. That’s if you’re just doing it through print publications.

Remember, he made the contacts all within a one day period, then he had to go back through and retype the information, reformat it, and put it into book format. Basically, the authorization, and all the articles, he had compiled within a one day period.

'If you want to do something, do it!'

-Plautus

'Getting an idea should be like sitting down on a pin; it should make you jump up and do something.'

-E.L. Simpson

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19

Make Big Profits For Years to Come - From Something That Only Takes 60 Seconds Of Your Time!

Now we’re going to cover some things that only take 60 seconds that can make you big profits for years to come. We know that sounds a little hard to believe - that you can actually do something in just a minute or less that can pay you cash dividends for years to come - but it’s the truth, and you’ll know exactly how to do it when we’ve finished.

What we’re talking about here is going to various web sites and participating in their discussion boards and their forums that they have on the Internet. A lot of different markets have them, and if you visit web sites regularly (and you should), you’ll find that just about every web site now is getting its own discussion forum.

The reason that they are doing it is for the same reason that these affiliate sites are popping up all over the place - it’s so easy now to set up your own discussion forum on the Internet, because the software is out there that can do it for you. You basically set it up on your web site and it is just there, running 24-hours a day. People come to it and they post messages and it is so easy and hands-off that a lot of web site owners are getting this.

'The rewards in business go to the man who does something with an idea.'

-William Benton

'Beginnings are apt to be shadowy.'

-Rachel Carson

Whatever market you are in, you can find discussion forums in your market, and they are easy to find just by searching the web sites that your market caters to. There are lots of them out there.

Basically, a discussion forum, if you are not familiar with them, is kind-of like a bulletin board where people come and chat, except it’s not in real time. You don’t actually see responses live, although it’s almost instantaneous. If it is a marketing forum, for example, there would be a list of people who posted questions and then people who answered the questions, so that you would see them in a streaming format.

At the very top of the page is the most recent question that they posted or a comment that they had, and then underneath that you’ll see a list of people who responded to that and their messages. You can click on it, read the full question, and you can read the full response.

Now, what you can do to use this to your advantage and to drive people to your web site for years to come, is you can actually start participating in these discussions that are related to your market.

There are three different kinds of people that visit discussion forums. The first kind are the people that ask questions. The second are people who answer questions. The third is theperson who doesn’t ask or answer, but they visit the web site and read the questions and the responses. That is going to be the largest group of people and you are going to find that the people who ask are also the ones who answer in some cases, and visa versa.

'We will not know unless we begin.'

-Howard Zinn

'You can’t steal second base and keep one foot on first.'

-Frederick B. Wilson

What you want to do is be the one who answers a lot of the questions. What most of these people do, if you notice, at the end of your response or your questions - every time you make a statement on there - what you can actually do is enter the name of your web site and a brief, one-line classified ad about your web site.

You don’t want to blatantly advertise, you don’t want to start posting ads for your web site. You want to actually respond and give real, valuable feedback to people who are asking questions. When you do, you can go ahead and enter your web site address and a slogan, and get people to visit your web site.

Ideally, you are going to be visiting and participating in discussion forums that are related to your website and your marketplace, so that people who read these messages that you’ve left and responded to questions, ideally, they’re going to be interested in the same things you are and they can go to your web site and get more information.

For example, if you have a web site on marketing, you might have a free report onyour website, and at the end of your answer where you answered someone’s question you might have a link to your web site and something that said, “Free Report – 13 Secrets To Make More Money With Your Website Now.” Something like that where people who are reading your response to someone else’s question says, “Here’s some free information on this website, I think I’ll click on it.” So they’ll come to your web site and, hopefully, buy products.

'You cannot dream yourself into a character; you must hammer and forge one for yourself.'

-James A. Froude

'Stagnation is something worse than death. It is corruption, also.'

-Simms

Now, how this 60 seconds worth of work can pay off for years to come is very simple. These discussion forums on the Internet, and the messages that you post, stay on there forever. There really is no reason for them to remove it. What they do is they keep the most current ones on their discussion forum that they have listed there.

You might only scroll down and see maybe the last week’s discussion on there, some of them might have the last month, and some even have a few month’s responses on there depending on how active the forum is. What they do is, once they’ve got it where it pops off that current list, they put it in an archive. All people do when they’re looking, they have a question related to that discussion forum, they’ll actually search the archives. Most of them have search features where you can search for keywords, and they can find your response for years to come, and in your response you’re also going to have that link to your web site.

That’s how you can make big profits for years to come - from something that only takes 60 seconds of your time!

'Psychology is action, not thinking about oneself.'

-Albert Camus

'Action may not always bring happiness, but there is no happiness without action.'

-William James

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20

Want To Ensure Yourself Of Success? Learn Everything About The Business That You Possibly Can!

Many marketers are unsuccessful because they did not take the time to learn the business. Learning the business is the one thing you can do to ensure your success. IT CAN MAKE YOU SUPER RICH! A physician could not make a correct diagnosis without some background education. And he/she could not treat a problem without specific, tested, and proven information.

Learn the business of developing leads and inquiries. Learn the market that you are serving. Some of what we say about knowing your market fully and totally is just common sense. You would think that everyone in business would know and follow this standard rule.

A lot of businesspeople, though, don’t seem to have any conceptual view of their business. They are just operating their business the same way they’ve seen others run their businesses. There’s nothing new or innovative about what they are doing.

They really don’t take the time to study their market, opting instead to stay in one comfortable little niche. Instead of looking for ways to improve and expand their business, they let it sink into a rut.

‘The one important thing I have learned over the years is the difference between taking one’s work seriously and taking one’s self seriously. The first is imperative and the second is disastrous.’

-Margaret Fontey

‘The opportunities for enjoyment in your life are limitless. If you feel you are not experiencing enough joy, you have only yourself to blame.’

-David E. Bresler

You should learn as much as you can about your business, your market, and your customers. None of the successful techniques of generating inquiries, building lead programs, etc. are going to work unless you have a truly solid understanding of your market.

Generating leads and developing a lead program is impossible if you do not know your market, your customers, and then you don’t know how to attract customers. A lead program is a way to attract customers to you.

Initially, you just want people to “raise their hand.” In other words, you run ads that are targeted to reach the kind of people you most want to reach. In this way you reach the people and try to get them to do business with you one time. That is the summation of what a lead generating program is.

Study everything when it comes to your market. What attracts your prospects and customers? What interests them? These are the sorts of things that will help you develop a solid lead-generation program.

Know who your market is, what they want, and how to best supply them with what they want. These are the things that can make you super rich!

'Shun idleness. It is a rust that attaches itself to the most brilliant metals.'

-Voltaire

‘If you call your troubles experiences, and remember that every experience develops some latent force within you, you will grow vigorous and happy, however adverse your circumstances may seem to be.’

-John R. Miller

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21

How Your “Hidden Asset” Can Help You Bring In Up To Ten Thousand Dollars... Or More!

One instant product that I help many people with is their customer name lists. They come to me and say, “Gosh, we’re having a cash flow shortage,” or “we’re trying to grow our business and what we want is to move into a building and acquire some equipment,” or “what we need is to increase our sales.”

I’d always find this hidden asset since I knew about lists whereas they didn’t. I’d say, “Well, how many customer names are in your computer?” “We’ve got seventeen thousand names,” they’d say. Dump those on a disk and there’s your product!

We’ll get it to a list manager and they’ll start renting it out. The next thing you know, you’ll be getting a big check! We receive checks from our list rentals. A ten thousand dollar check just shows up in the mail for doing nothing! So, there’s another instant product you can use, if you’ve been in business a while.

'Character cannot be developed in ease and quiet. Only through experience of trial and suffering can the soul be strengthened, vision cleared, ambition inspired, and success achieved.'

Helen Keller

‘I have accepted fear as a part of life—specifically the fear of change. . .I have gone ahead despite the pounding in the heart that says: turn back.

Erica Jong

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22

What Is A “Blind” Offer? And How Can It Increase Your Sales And Profits?

What is a “blind” offer? And how can it increase your sales and profits?

A “blind” offer is where you detail the benefits a prospect will get if they buy your product, but you don’t explain the basics of how the product works.

For instance, we might relate that it involves addressing, filling, and mailing envelopes . . . but if we don’t tell you what you’re sending in the envelopes or why we want you to do it, we’re giving you a blind offer.

Blind offers tend to work their best when they’re inexpensive. From our experience, we’d say that if you’re charging less than $50 dollars for it, it could be a good candidate for a blind offer. In fact, sometimes these low-cost blind offers will outpull an offer that’s clearly explained.

How are they able to do this? The curiosity factor is usually the reason. A blind offer really strikes a prospect with curiosity, and when they see it doesn’t cost much to find out what it’s all about, the curiosity gets the better of them.

Blind offers are another good choice you have at your option. If you use them correctly, they could bring you a lot of money!

'Well done is better than well said.'

-Benjamin Franklin

'Our chief defect is that we are more given to talking about things than to doing them.'

-Jawaharlal Nahru

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