From the bottom of our hearts, we thank you for purchasing How To Master The Art Of Internet Riches. Years worth of time and research have gone into this Ebook, and we hope you find it to be the most profitable money-maker you ever experience!

Do you feel that there are still some secrets to making money on the Internet that you’ve never been told? Or worse, maybe these secrets are being kept from you on purpose?

Do you feel that if you can just find someone to stop selling you books and courses and tapes on making money on the Internet – someone who would really level with you about what it takes to make money on the worldwide web - you could really do it?

We’ve discovered some zealously guarded insider’s secrets of the Internet marketing masters that can finally take you from rags to riches on the Internet!

With How To Master The Art Of Internet Riches, you can become a true master!

The masters of martial arts claim that you don’t get to be a master by learning 4,000 different techniques. You learn to be a master by learning four techniques that you do a thousand times. The same is true for getting rich in direct response marketing and on the Internet.

The secret to getting rich is to learn four good solid techniques and then just use those over and over again. Do this and you will become a true master.

You are potentially guaranteeing yourself a lifetime of wealth, because you can use these secrets again and again, over and over, every day, week, month, and year for the next vi 5, 10, 15, or even 20 years to build a lifetime pile of cash…or you can build a lifetime of wealth with these insider secrets.

Study this Ebook’s secrets closely. Take notes. Bookmark pages. Within the pages of this Ebook, there’s the potential of millions of dollars waiting for YOU!

THE SECRET IS MARKETING LEVERAGE. We started with less than $1,000 and turned it into over ten million dollars by using this kind of leverage.

A) Our front-end and back-end promotions were closely tied together.

B) Our back-end business was very strong.

C) We created a powerful U.S.P. (Unique Selling Position) that separated us from all the other companies in our market. Then we used this U.S.P. in all our ads and sales material.

D) We built relationships with our customers and re-sold them products and services that were related to the items they bought from us the first time.

These are the simple steps that made us millionaires. They can work for you, too. Many of the money-making strategies in this manual are related to these four simple steps. Look closely at all of the strategies in this manual and you’ll see how these same four steps work together.

Regardless of the actual size of your company, you can give your company the appearance of a super-force if you will follow these five guidelines:

1. Select a name that is short, easy to remember, and that describes your business.

When it comes to your business name, don’t be too specific. Your business may grow beyond what your name implies. For example, you may choose the name “Mary’s Balloon Shop” for your balloon shop. But, what if you decide in a year to start to sell gifts and cards as well. So, a better name to begin with might be “Mary’s Gift Shop.”

2. Create a niche in the market that can be yours.

The best way to create your niche in the market is by checking out the competition. You must find something that your customers want and need but can’t get from anyone else. Then, you will have your niche that can make your business super-profitable. Your niche

5. Be able to handle large volumes of mail.  Be sure that your mailbox can handle large volumes of mail. This probably means that you won’t be able to use your own mailbox. You would be wise to get a mail-drop that allows you to use a street address rather than a post office box. If you have an actual street address, people will be more likely to do business with you.  These five things will help give your business the appearance of a large company that is to be taken very seriously! Do these five things, and your customers will treat you more like you are worthy of spending their money on. If they get the feeling that you are a small-time operation that can’t serve their needs, they will not do business with you!

We can boil this down to two words - Collector Clubs.

If you take any item that people collect and value and they are buying, trading, and swapping, there are clubs in just about any size of community that support those collectors.

We have a friend who used to work in a pipe shop. He had, and still has, a very nice collection of smoking pipes, an he still occasionally enjoys them to this day. He was involved in several pipe clubs. They would buy, sell, swap, and trade pipes.

There’s a seemingly infinite number of collector clubs out there, all with some different product to serve as their obsession. Stamp collecting clubs, Beanie Baby clubs, action figure clubs, comic book clubs, Barbie doll clubs, book clubs . . . the list could be a large work itself, and would probably span a number of thousand page volumes.

The way we look at affiliate programs is very positive, and we’re sure they are great if you get hundreds and thousands of different sites to promote what you have, but we’re going to take a little bit different path here. We’re going to talk about using a little time and effort to get the very best web sites to sell your products and services. That means you have to spend some time finding out where the action is.

There are so many web sites today... We’re not even interested in joint marketing with a web site that gets two visits every week. Or five a month. We’re dealing with about fifty different individuals who are selling our products on the Internet, and on their web sites. But we have noticed in the past few months that only three of them are really sending any orders.

It’s the 80/20 rule. The 80/20 rules says you get 80% of your business from 20% of your customers.

Well, we’ve found the 80/20 rule really is a 5/95 rule and that is - 5% of your customers yield about 95% of your business in repeat orders and constant business. So what we think you should do is isolate a few dozen super web sites who sell items that are similar, but not identical, of course, to what you have.

Really go after these people. You want them to recommend your product, and you’ll pay them a nice commission of forty, or fifty, or even sixty percent. Go after some of the heavy hitters.

You need to give them a very, very good commission because, if they like your product, they will promote it. You want them to be well compensated. If you are selling information like so many of us are, you’ve got big enough mark ups to give the fifty and sixty percent.

Here’s a simple idea that we feel has real possibility. I call it “Money For You With Book Reviews.” It’s a simple concept, but it’s easy to do. It won’t cost you much money, and you can make some easy money with it!

There are millions of sites on the web, and a vast audience for everything from archaeology to zoology. It all starts with choosing the subject of interest to you, and if you’re smart, you’ll pick a topic that is very, very popular. The topic you pick could be antiques, hobbies, Internet marketing, technology, business, home business, or whatever. It should be something that is in big demand!

You want to offer weekly book reviews to all the sites in this category, and because you are offering them free, many of them - hopefully hundreds or even more than several hundreds - will sign up with you to take your book reviews, because it covers books in their category of interest. There should be no cost for the service. So, you wonder, how do you make money?

The answer: you become the supply source of all the books that you review! You make arrangements with the publishers to get at least a 40-50% discount off the price that you’ll sell the books for - and hopefully much more. In some cases, they will even drop ship for you.

Here are the simple steps we use to create our own million-dollar ads and sales letters.

1) Use Direct-Response Marketing. Each ad or sales letter must ask your prospect or customer for their order, or try to get them to take some kind of action.

2) Track all your results carefully. This will tell you exactly what’s making the most money.

3) Create a checklist of the most important things every ad or sales letter must have. Check your sales material against this list.

4) Test carefully. Only roll out with the winners.

5) Match each sales message to the right market. And make your reader an irresistible offer.

6) Expand your knowledge of the market you are serving.

These are the same steps we’ve used to make a fortune. They have the potential to work just as well for you. You can make up to TEN TIMES MORE MONEY from every ad you run by following these simple steps.

We have two words for everybody who would like to make the most possible money with Internet Auctions: “Excess Inventory.” What we’re talking about here may sound technical, but it’s not. It’s very easy to do.

Every town has stores and retailers that sell products and goods. Many of them are based on a calendar year. You will work with them more like a month or two before end of the year. You want to find out if some of them have a fiscal year, which means that their accounting year ends sometime other than December 31st. Make a note of that date so that you can work with them a couple of months ahead of that.

Retailers are all taxed in most states. They’re stuck with paying property tax on products that they’ve bought to resell that they’ve overstocked on. Therefore, they’re anxious to get rid of their “extra inventory” and are willing to even take a loss, because then they don’t have to pay the taxes on these products.

Just Do These Two Things:

1) Find the products and services that are making the most money for your competitors. What’s behind their success? How can you use the best of their ideas without doing the exact same thing they’re doing?

2) Test new items to your best customers first. Find ways to sell the most profitable items to the other people in your market.

The more you do these two things, the easier it will get. Your intimate knowledge and on-going experience in your market will help you find the items that sell like crazy.

This is a method helping other people make money - and they will help you make money, too!

Thousands of mail-order dealers sell advertising space in circulars or in catalogs, newsletters, and other publications. Because they are in the same business you are, and are targeting the same buying audience, swapping space would benefit all parties involved.

For example, you could swap equal sized ads, or an ad for mailing out a certain number of a dealer’s circulars. This type of arrangement can create profitable opportunities in that each party can reach thousands of prospects in a cooperative swap agreement.

But, do not think in terms of single deals. Try to make this type of arrangement with as many dealers as possible. The more people you reach, the more products you will sell. Make certain, however, that the dealer you swap with has a publication and targeted audience that is compatible with what you are offering.

Catering to your prospects’ self interest and offering them what they really want is a secret to making easy money!

You have to think this through. You should try different things to find out what the prospects really want. Show them you have what really attracts them. Self-interest is the key.

In your advertising, you shouldn’t talk about yourself, your company, or your product or service unless in doing so you’re relating it to them and telling them how these things can benefit them.

Remember, if you can hone in on what a specific group of people really want, and promise it to them in a way that is clearer and more compelling than all of the competition, your business can thrive.

Editors say the #1 reason they don’t give people free publicity is because their news releases are boring. In marketing, boring is the ultimate sin!

Offers that reward people put some excitement on your site. It gives it some pizzazz. Also, when you do something news worthy, it makes people talk, and gets a buzz going about your site. These sorts of things get people visiting your website. You need some excitement, you need some prizes, and something to get people talking about it. It’s how to get millions of people on the Internet to talk about you - and your website!

There are different ways to inject that sort of excitement into a website. A friend of ours gives a prize for the five hundredth post or the thousandth post on his discussion board. The days leading up to it he’s putting messages on his site making statements like, “Will you be the next person who wins this prize?” and it gets the readers excited. They post more, they come back more often, and it’s a simple prize - usually just a video of a seminar or something like that. But everybody wants to win . . . because it’s fun!

In talking with our customers, they say they’ve learned how to market their products, but what they don’t know is how to create a product - how to find the product that is going to make them big money.

They know how to market it. They’ve got some ideas in that direction, but they really are having trouble coming up with a product.

So, that’s what we want to tell people how to do. We’re going to reveal the shortcut system for creating hot-selling Internet products without having to write a single word. It has been proven. It works, and you can do it, too, without a lot of time and energy.

We’re talking about creating a product using other people’s words so that you don’t have to actually do the writing, and you don’t have to do the actual hard work of creating the product.

We’re talking about creating an audio interview of other successful site owners.

When you’re on the Internet, one of the best products you can sell is products showing When you’re on the Internet, one of the best products you can sell is products showing

Your success depends on how well you advertise and publicize what you have to offer. All businesses have to get their message out.

Many times businesspeople want to avoid the aspect of advertising. They have a mind-set of being in business to make money, not to make advertisements. These people do not see the whole picture. Advertising is the key to getting the message of what you have out to your market.

Some businesses can develop and run a small amount of advertising and make respectable profits. Direct-response marketing is NOT one of these businesses. The direct-response business is one that is highly dependant on advertising.

Direct-response and mail-order are just a form of marketing. Hence, they=re not so much a business in themselves, but simply a way of doing business.

Advertising is the key in direct-response marketing. It’s what attracts people to you and your products and services and keeps them attracted and buying more from you. It is the lifeblood of a direct-response marketing business. This is why your success depends largely on one thing . . . advertising!

Now we’re going to discuss how to give away a little, so that you can make huge profits.

This is a technique we learned in mail order, and it works just perfectly for the Internet and the worldwide web.

Everyone knows the Internet is the number one provider of information in the world. In fact, there is so much information on the Internet, it will drive you crazy. We were recently looking for some stock and mutual fund information. We started at eight o’clock at night and, through the links and different things, we kept going from site, to site, to site, from Vanguard to Long Leaf and on, and on, and on.

We knew time had been really going by. We had been drinking coffee and we were wired. Soon T.J. said, “Boy, I bet it’s bed time.” I went and found my watch. It was a quarter after one. For over five hours, we were on the Internet looking for information on stocks and mutual funds. There is so much information, it can be daunting!

Because there is so much vast information, this presents a challenge to

Prospects need all kinds of information before they will buy, especially if they are good, qualified prospects. You need to give them all the reasons they should buy. Tell them why your offer is better than anything else.

You have to make a very strong case for whatever you are selling, which means you have to give them quite a bit of information. Put all of the information you possibly can into each of your sales messages and really inform people why they need to buy. People need information to substantiate the purchase. And it’s your job to give them that information in order to make the most money with the ad that you possibly can.

Copy gives prospects the information they are looking for, and you must tell your complete story to fill their need. If your purpose is to make sales, and you need all the room you have to tell that story, do not even consider pictures. The motto that knowledgeable, direct-response/ mail-order advertisers repeat is: “The More You Tell, The More You Sell.” This proven advertising principle has been tested repeatedly without disappointment.

When you’re selling information, you are going to be in one of the world’s greatest businesses. Information offers so many advantages that other products and services simply can’t beat. This is revolutionary, and you could make a fortune with your web site by selling information.

Now, we want to tell you how to be your own book publisher and never spend a penny - not one red cent - on paper or postage. That’s pretty important, because anybody who has done any book publishing the traditional way knows that the two biggest expenses most any book publisher has to meet on a daily basis are that printing and paper, not to mention the postage to ship those books out.

The answer, of course, is e-books - electronic books!

We realize that many of you don’t have a lot of computer experience. If you’re like a lot of our customers, you’re new to computers and new to the online world.

Internet auction techniques are easy and simple, but the biggest thing we can tell you is that there is a learning curve that you will have to go through. So, please do yourself the biggest favor possible. Go to your local computer store and ask them if they know somebody who does some on-the-side consulting work, or go ask your next-door neighbor who is already online if they could help you or show you a thing or two.

There are many people who are already online - people you might know, people that can help you!

You could put a little post-it note up on a bulletin board at your local high school or college asking for assistance for a small fee. Look in the newspaper for people who offer the service of helping people with computers. You could even run a small ad in the newspaper: “Wanted - someone to work with me, spend a few hours with me, and teach me how to be on Internet Auctions.”

If you don’t know much about computers, these are quick, easy, and cheap ways you can learn! Once you’ve learned, you can begin working the Internet auctions - and you could be profiting like never before!

Now we’re going to cover how to get rich on the Internet with no product whatsoever! No inventory! And certainly, no shipping – who wants to bother with that?

Well, how can you do this? You can do this by selling advertising on the Internet!

Now, we’ve sold many products on the web over the past couple of years and we love it. But if we want to be perfectly honest, we’ve made much, much, much more money on the Internet selling web sites and selling web advertising.

With the possible exception of some of the big hardware companies like Dell Computer, or the software sellers like Egghead.com, or an Internet auction sight like eBay, there are more people and more companies making more money selling advertising on web sites than anything else. It is where most of the big profit has come in the past year or two. A huge Internet company like Yahoo! is 100% advertising driven. There are thousands of others like that.

The good news is that you can sell advertising on your site! If you have a business

As human beings, we are traders and we are bargain hunters. That’s part of who we are and part of what makes us up. We’re also collectors. All of us have specific interests and desires, and we end up attempting to own a series of something, perhaps as a hobby, perhaps to feel fulfilled in some way.

We also have a strong desire to connect and communicate with people who are fellow collectors of the same things. We have the same knowledge, we can share information, we can show each other proud conquests from our collecting - some collectors will even show off a superior collection to their peers in order to show superiority.

Mix all of this with the inter-connectivity of the Internet and you’re looking at an incredible opportunity, both for the collectors and for the people who sell products to the collectors!

Over the Internet, people with the same interests and hobbies have very little difficulty finding each other, and becoming friends. Remember, there are thousands upon