Table Of Contents

Introduction .......................................................................................................................... 1

The Trick To Start With Almost No Money At All - And Quickly Build Giant Internet Profits! .................................................................................................................................. 2

Content Wealth - How To Make Thousands Of Dollars Giving Away Free Content That You Don’t Even Own! .......................................................................................................... 3

Find Out What It Is So You Can Overcome It And Find The Success You Yearn For! ... 4

How A Good Website Table Of Contents Will Keep Even Prospects With The Shortest Attention Spans .................................................................................................................... 5

NEVER WRITE A SINGLE WORD! How To Legally “Steal” Other People’s Words - Even Entire Sentences And Paragraphs - And Use Them To Make All The Money You Want! .................................................................................................................................... 6

A Fast Way to Get Customers and Visitors To Buy More From You At Your Website! 7

Why You Should NEVER Worry About Competition On The Internet! ........................... 8

Fill The Gaps In Your Market - And Get Rich In The Process! ....................................... 9

Why This Is One Of The Safest Ways To Make Money ................................................ 10

A 3-Step Strategy For Earning Millions ........................................................................... 11

Seven Things You Can Add To Your E-Mail Messages That Will Make Them Sell Like Crazy! .................................................................................................................................. 12

What Is The Best, Most Profitable Mailing List You Could Ever Use? ......................... 13

How To Maintain Your Total Privacy - While Raking In Thousands Of Dollars With Internet Auctions! .............................................................................................................. 14

What Is Background Information? Why Can It Make You A Small Fortune? ............... 15

Six Simple Steps That Virtually Guarantee Profitable Advertisers For Your Web Site! 16

How To Turn Something No One Seems To Want Into A HUGE MONEYMAKER! .. 17

How To Automatically Sell And Deliver Up To 1,400 Reports Or Even, Potentially, A Whole Lot More From Your Ordinary Web Site! ............................................................ 18

How You Can Create A Website That Can Help You Sell More Product Than EVER BEFORE! ........................................................................................................................... 19

Another Secret No-Cost Advertising Method! How To Sell More Products Without Spending One Red Cent! ................................................................................................... 20

Where To Find Creative Ideas That Can Make You Rich .............................................. 21

The Fast Way We Turned $1,000 Into $10,000,000! ....................................................... 22

Once You’ve Done This ONE THING, Your Journey To Success And Riches Will Become SO MUCH EASIER! ........................................................................................... 23

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1

Introduction

The On-Line
Mastermind Workbook!

Direct response and Internet marketing methods that can transform your life!

We sincerely thank you for buying The On-Line Mastermind Workbook! This Ebook is packed from cover to cover with the strategies and secrets today’s millionaires are using to build fortunes… and now it could well be your turn to do the same.

If you’ve ever read Napoleon Hill’s incredible book Think and Grow Rich, you’ve discovered that one of the keys all multi-millionaires and multi-billionaires have in common is they all belong to a Mastermind group that, every once in a while, comes together from all across the world and shares their wealth secrets with each other. Nobody gets rich alone! You probably already know that. What you may not have realized is that most millionaires have a group of people – a counsel of people – that they get together with (either by phone or in person) in order to talk about ways to get rich.

They have many of their meetings behind closed doors or on secure phone lines, always making sure their secrets don’t get out to average, ordinary people like you and I. They keep their secrets under lock and key because they realize that if they got out, anyone in the world could make massive amounts of cash too.

Now we’ve taken some of the most incredible Internet millionaire secrets – the tips, tactics, and strategies from our own online Mastermind group who is responsible for creating over $100 Million in sales – and we’re giving them to YOU in this powerful new Ebook! You will be blown away when you see the incredible tips, tricks, secrets, and strategies revealed in the Online Mastermind Workbook. No longer do you have to be in the dark, trying to figure out how the Internet millionaires are making so much money!

No longer do you have to struggle every single day just trying to make ends meet, while it seems like other people are making money hand over fist so easily. Now you can discover what the online millionaires have discovered, and what they get together to talk about every single year. Now, you can eavesdrop on their Mastermind group and discover the secrets that they don’t want you to know! Now you will know them and be able to put them into action! And, you can do all this without any headaches or hassles. You can potentially make money from your own home every single day - day after day - and use that cash for anything you want in your life.

The strategies are right here in this Ebook, waiting for you to discover them on the following pages. So why wait any longer? Let’s get started NOW!

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2

The Trick To Start With Almost No Money At All - And Quickly Build Giant Internet Profits!

You’ve come to a crossroads. You’ve got a chance to either go on doing what you’re doing use the internet marketing information we’re giving you to start out anew. We’ve shared hundreds of different ideas and different twists on ideas that have been proven to make money for people - now you have to start, you have to do something.

Just doing something small at first, and using some of the free and low cost techniques we’ve shared, can get your business growing, and start attracting people to your website - which is the trick to starting with almost no money at all - and quickly building giant Internet profits!

You can start with just a small chunk and build from there. The key is to just get started! Remind yourself to do something every single day to move forward in your business, make more money on-line, and get more people to your website.

We watched an interview of Jeff Bezzos of amazon.com a few weekends ago on television. Jeff Bezzos has an amazing story. He started off running amazon.com out of his garage with just a few titles and built his business in a couple short years to where it’s worth millions and billions of dollars today.

They were interviewing him and asking him about technology and where the Internet was going. In particular, one thing he said struck us and really had us thinking. The person doing the interview asked him about all the branches and the things he was starting to do. They started off selling books. Now, they’re into videos and CD’s. They’re even starting to sell toys and other things, branching out more and more into many different markets.

The gentleman who was interviewing Mr. Bezzos said, “There are a lot of competitors rising up against you and trying to compete with you. You may be the biggest now, but how do you feel about all these competitors?”

Mr. Bezzos calmly replied, “Look, first of all, I firmly believe there’s plenty of room for everybody out there. There’s nothing I can do to stop the progress of the Internet and technology and how it all develops. There’s nothing I can do to stop people from competing. In fact, competition is good for everybody. I think there’s going to be plenty of money made and lots of success stories in the coming couple of years. You are going to hear about lots of other websites like ours that went from rags to riches, from being in a garage to making billions of dollars. You are going to hear lots of stories about that.”

He continued, “The one thing that I want to do to separate amazon.com from all of the other websites that you see out there that are competing with me is that I just want to go farther, achieve more, and do more for the customer than anybody else. My main focus is to build my business and my website around customer service and to make sure that I go further and do more for the customer. I think the rest of the sales and profits will take care of themselves.”

If you will just focus on serving your customer, your business can and will thrive. Build your website around your niche market and do everything you can to serve your customer. Use these techniques and these secrets. You’ll have all the business you can handle, and you won’t have to worry about everybody else out there that’s competing with you. If you’ll just focus on serving your customers and doing these things to bring people to your website, your business will succeed. You will prosper regardless of all the other websites that are out there.

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3

Content Wealth - How To Make Thousands Of Dollars Giving Away Free Content That You Don’t Even Own!

The idea that I now have for you is one that I think can make you a tremendous amount of money! I am going to call this, “Content Wealth - How To Make Thousands Of Dollars Giving Away Free Content That You Don’t Even Own.” Now, it may sound a little strange that you could possibly make money giving away free content, but by the time I am done with this short presentation, you’ll have a better understanding of exactly how it works.

This is an idea which involves you providing the content for places that people can go on the Internet. This is an idea that actually gives you content for your own web site, and it also gives content to other people for their web sites - Then you end up with a big lump of cash in the end!

I am sure you know what affiliate programs are, but if you don’t know or aren’t quite clear on what an affiliate program is, it’s basically a program where web site “A” advertises for web site “B” and then web site “B” pays web site “A” a commission for all the sales they generate from that web site.

This is basically like an online distributorship. If you put an advertisement on your web site, you basically put a banner ad on your web site that leads people back to Amazon.com and then Amazon.com pays you a commission for all your sales. That’s what an affiliate program is, and Amazon.com is the best example of one in action.

There are thousands and thousands of affiliate programs available on the Internet. There are so many of them that it would be hard for one single person to find them all. Most people wouldn’t have any need for all of them, but if you’re a web site, you would have a need for several of the best affiliate programs that cater to your specific market. That could be a valuable piece of content to have on your web site, and could very well provide a valuable service to your web site visitor.

What I recommend you do is start a web site and call it something like www.affiliatewarehouse.com or www.affiliateoutlet.com, or something like that. Both of these names are probably already taken, in fact. I had not checked to see if they were taken, but you can certainly do that. This way your web site simply becomes a one-stop affiliate shop where other web sites can come to find out about dozens, or even hundreds, of different affiliate programs that are available to their specific market. They simply click the link from your web site and then go directly to that affiliate program to sign up. You could even offer a package where you actually sign them up for affiliate programs. I don’t recommend you do that, though. It is simply easier if you just say, “Click here to go directly to their web site and sign up for their affiliate program.”

You basically become an outlet. Everybody comes to you to find all of the appropriate affiliate programs in their specific market. You might have hundreds, or even thousands, of different affiliate programs available. You would become the Yahoo of the affiliate world, where every web site owner that was interested in affiliate programs could come to you to find out about the affiliate programs in their market.

You would categorize the different affiliate programs so your visitors would have an easier time sorting through them. If they were a business that catered to the opportunity market, they could see a list of opportunity type affiliate programs. If they were interested in any kind of subject matter, they could instantly see a list of affiliates in that particular area of interest.

You might even offer a search feature. Maybe they knew the name of an affiliate program but they weren’t sure what it was. They could search for that affiliate program by name and it would immediately pull that up so they could go right to it.

Maybe you could also list a brief description of each affiliate program. Instead of just having a link to the affiliate program, you could have a brief description telling them a little bit more about it and how much money they can make. Maybe you could even rate them. You could say, “I believe this is a two star affiliate program. I believe this is a four star.” This way they could get your recommendation for how powerful you believe each affiliate program is. Those are the kinds of things you could do as you expand, and as you build your business. You might just want to start by offering the affiliate links themselves.

Okay, now you’ve got your content on your site and you’ve got other web sites getting their content from your web site. How do you make your money?

You can make your money selling advertising. By having all these different affiliate programs listed on your web site, what are you going to get? The answer is, lots and lots of traffic!

You could have tens of thousands - maybe even hundreds of thousands - of visitors every day or every week - certainly every month! All of those visitors are coming to your web site with one goal in mind. They are looking for content, but they are also looking for other types of things that they can get for their web sites - namely other products and services. They’re mostly in the business-to-business market.

You can sell banner advertising to other web sites who would like to reach the people who are coming to your web site. It is a great way to make money with advertising. You can make a ton of money if you have a small web site with five pages and you charge $250.00 for those banner ads.

You could make a substantial amount of money and it is so low maintenance. You don’t have much work to do. It is very easy! It can make you a lot of money, and all you have to do is provide that link for people to click from your web site off to other places.

Affiliate programs would be a good product to have on your web site, because many web sites are looking for affiliate programs to advertise on their web sites. It gives them great content to offer their customers, as well.

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4

This Is The HARDEST PART OF GETTING STARTED! Find Out What It Is So You Can Overcome It And Find The Success You Yearn For!

There’s no question that the hardest part is starting. The hardest part is starting without one person on your customer list. That’s why I think it’s so important to sell something cheap or even give something away for free - something with high perceived value so that you can build a potential customer list.

I always say that you start with inquiries, maybe, then you turn those inquiries into buyers. They bought something. Then, the third step is the most important. Turn those buyers into customers who will buy again and again. So, there’s no question that starting from scratch is the hardest. That’s where you should get busy on the Internet, off the Internet, or both developing a mailing list. Once you have a mailing list, you have an e-mail list, then you have people who you can bring your offers to and make new offers to. That’s crucial!!

That’s why I think articles like this are so important, because one of the problems that a lot of people have getting into this business, self-publishing, is cash flow. They don’t have a lot of cash flow. Well, if you’re spending six months or a year trying to create your very first product, you still have absolutely no cash flow.

So, I think the importance of articles such as this is that you’re getting ideas for creating an instant product so you can get that cash flow and customers and build upon it. Later on, if you want to create a product that takes six months or a year, you can do that.

At the beginning, you need that money coming in so you can really build your business. Creating instant products, or products that take a couple days or a week, is very important because getting started is the key, not waiting six months, a year, or longer to get started.

There’s never been a better time to build a customer list by giving something away. Thanks to the Internet, now you don’t have that expense involved in printing and mailing a free product to gather names and addresses. You can utilize the Internet as the delivery mechanism to send a free product that is of value to people.

The information itself goes electronically through the Internet in return for their mailing information and e-mail address and that builds a list at essentially no cost to you except for developing the product. As we’ve discussed here, this product tells you how to develop that product quickly and, essentially, at little or no cost.

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5

How A Good Website Table Of Contents Will Keep Even Prospects With The Shortest Attention Spans Interested In What You Have To Say!

Website copy can suffer from some of the same maladies as conventional printed copy.

For example, with conventional sales copy, it’s important to break it up with subheads and headings to keep the copy spaced well, and make it look like much less work to read. Remember, the more work a prospect believes he or she is going to have to put into reading your sales copy, the less chance there is that they’re really going to read it all, let along buy what you have to offer.

So what do we do with that copy? We insert headings, bullets, subheads, headlines . . . we bold some copy, all-caps some copy, Italicize some more copy, underline still more copy, and sometimes maybe use all of these things at once.

By breaking up that copy with the headings and such, we’re making it look like it’s less work to read, while the bolding and italicizing and etc. simply serve to give the copy visual appeal. The copy no longer looks like a block of black ink - now it would have some variance in it.

Website copy gives you a little more leeway as far as long copy goes - people surf the net because they want more information, so typically more prospects will tolerate something that appears to be a little harder to read. But that appearance of taking a lot of effort to read will still give you problems when it comes to keeping prospects reading.

If they come to your website and they see this webpage that seems to go on and on downward forever, nothing but a block of copy with a neat background, neat background or not, they’re going to perceive reading the site as a lot of work.

So, what can you do about this? It’s simple!

Break your copy up into a variety of webpages. Each page can deal with a different aspect of your offer, such as the benefits, ordering instructions, etc. Then on your homepage or mainpage, you list links that lead to each of these sites!

Essentially, you’re creating a virtual table of contents for your website . . . and by clicking the title of what they want to go to next, prospects are instantly able to get the information they’re wanting! This is how a good website table of contents will keep even prospects with the shortest attention spans interested in what you have to say!

For those readers who want to read the copy from beginning to end, they have that option . . . but the reader who wants to know the basic points of the offer - and know them quickly without wading through a lot of copy - there’s an answer too! All they have to do is click on links to go exactly where they want to find what they’re looking for!

Therefore, even the person with the shortest attention span will find a reason to stay just long enough to figure out what you’ve got to offer - and that could be a sale that would have formerly been impossible!

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6

NEVER WRITE A SINGLE WORD! How To Legally “Steal” Other People’s Words - Even Entire Sentences And Paragraphs - And Use Them To Make All The Money You Want!

Guess what! The neat thing about a press release is it’s for release. It’s for you to use word for word, if you want to. This is the one way that you can literally pick out whole chunks or entire documents and reuse them at will. They’ll pat you on the back for doing so.

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7

A Fast Way to Get Customers and Visitors To Buy More From You At Your Website!

E-mail follow-ups to your website visitors and purchasers. It’s a fast way to get customers and visitors to buy more from you at your website! It sounds very simple but the Internet even makes it simpler. Thank you is a good start. No one says “thanks for visiting,” and it does make you stand out.

The other thing that few people seem to do, which is surprising, is follow-ups on that visit or on your purchase. We know from direct marketing how powerful follow-ups are and they’re just as powerful on the Internet, but infinitely easier.

If you have trouble doing mailing after mailing or follow-up after follow-up, you’ll find it very easy to do on the Internet - and it works like a charm. E-mail is just the easiest marketing tool, and we’re not talking about e-mailing like spam, sending out to a mass list. We’re talking about e-mailing people who have visited your website or made a purchase.

Of course if they’re making a purchase, it’s easy to capture their name and e-mail, but now we need to get you to use it.

The best way of using it is to use autoresponders. You can get automatic autoresponders from outside companies that are very inexpensive, like A-webber or get response.com, and when you send e-mail (to address at that company that is your own address), it sends the customer a series of e-mails. You get to say how often, how long they are, and decide the content - and these follow-up e-mails are done automatically. It’s a very powerful marketing tool.

On one of our associates’ sites he uses an e-mail follow-up that is working very well for him. He sends seven follow-up mailings to anyone who requests information or his free report. It’s done automatically.

When they enter their e-mail address, instead of bothering him, it goes directly to his account at one of these companies. They get the information automatically. That’s the first response.

Then over the next ten days they get reminders of the offers that he has made them. They’re all personalized. It fills in their name for them, and even when the offer expires. They get really nice short little notes that remind them of the offer and tell them how easy it is.

Each note is not a sales letter, it’s really just a note. It’s a follow-up. It’s the kind of follow-up he would have loved to have done by mail, but somehow just never got around to because it took too much organization, time, and money.

On the Internet all that follow-up is automatic ... and it’s free! It happens without him doing anything. The only time he has to get involved is when he needs to reply to someone.

What he has discovered is that, by writing simple notes that were really “folksy” and personalized, that people take this as personalized mail. His typical e-mail response follow-up says, “Hey Ralph, I know you’re busy, but have you had time to look at my offer? I think you’ll find this really something you would enjoy doing, it’s beneficial and a lot of fun. Let me know if you’re in.” Just that kind of message.

37% percent of the people he contacts that receive those messages are writing him to respond to that message. He tell us that caught him by surprise because he figured they knew it was automated mail. They don’t seem to respond to it that way. Maybe it’s because of the way they are worded.

He responds to them because it gives him a perfect selling situation. They respond to tell him why they didn’t buy, why they are not going to buy, or if they have a question. Those are all selling situations. If he followed up with e-mail and someone has taken the time to answer that message, and tell him why they aren’t going to buy, what they are really saying is, “I’m very interested in this or I wouldn’t have gone there. I’m even more interested in it or I wouldn’t have bothered to reply. So convince me, sell me. Tell me something I need to know so I can buy this.” It’s another selling opportunity!

Responding by e-mail is really not a problem at all, because it’s not like sitting down and writing a formal letter. Just a few sentences will do. It’s very personal, very immediate, and speed is important.

Twice a day our friend sits down and respond to any e-mails that are in the box. These people think, “Wow, these people are responsive, they care about my business.” A lot of those turn into sales.

Here’s an example: He got an e-mail from someone that said, “Sorry, can’t buy. I’m just really busy and I don’t have the time.” When he responded, he didn’t even have to address it. Just hit reply and it goes back and he said, “Hey, I’m sorry that you’re so busy and don’t have time, I think you would enjoy this. Just remember while you’re working so hard that the reason you’re working is to enjoy things like this. Take care and remember me when you do have time.” The next day he got an order from them. Just that comment was enough to change their mind. They just wanted him to give them an excuse to purchase.

E-mail follow-up is crucial to your website. It’s something most people don’t do, when in fact it’s a path to put dollars in your pocket. It’s simple, it’s inexpensive, there are no stamps to buy, no trips to the post office, and it’s free!

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8

Why You Should NEVER Worry About Competition On The Internet!

We want to tell you why you should never worry about competition on the Internet. We hear this all the time from people ... “Well, gosh I’m out there looking and there are hundreds of guys with web sites offering, you know, business opportunities or old clocks or whatever I think about selling on the Internet!”

They are worried that with so many web sites they will end up without any business. There is a basis for that worry of course. It’s true that recent statistics show there are 2.2 million web sites currently online representing roughly three hundred million pages, so it is a bit daunting when you look around and realize this.

But the other thing to keep in mind is that those three hundred million pages are really owned or dominated by a relatively small number of what we refer to as mega web sites. So there is really only about 25,000 seriously large web sites containing about half of all the pages out there.

But all of that aside, forget about that! If there were a billion pages out there, the good news is, folks, we’re not even halfway to where we’re going to be by the year 2005 with the number of users on the Internet! The number of users vastly outnumber the number of web sites, even though that may seem hard to believe.

We just saw some recent information from International Data Corporation (referred to as I.D.C.) and the Computer Industry Almanac (which is, funny enough, referred to as the C.I.A.). They both agree that by the year 2005 there will be five hundred million web users worldwide. That’s up from 83,000,000 by the end of 1998. Now do the math. That’s five times, that means we’re only one-fifth of the way there folks, and the number that is up there now is 83,000,000 people!

Now the trick and the strategy to never worrying about competition on the Internet is to keep in mind that there is enough business there for everyone. All you have to concentrate on is getting some people coming through your web site and know that if you get enough through, some will buy.

Realize all you need is a few regular customers out of those hundreds of millions that are pouring online. It’s the nature of people that are traveling on the web today.

They go from web site to web site to web site.

Let’s say there are 200 web sites offering the very same thing you offer and people go one, two, three, four, five and they see it again and again and they keep bumping into it. What if your web site is the one they hit when they finally think, “You know, I’ve been thinking about buying this for a long time now. I keep seeing it everywhere I go. I’m going to make a purchase right now.” Then you’ve got the sale and you just take all the right steps to keep that customer happy and coming back for more!

Look at the Internet as an ocean full of ready customers waiting to buy, and all you’ve got to do is find that one little tiny spot where you can usually throw a net and pick a few customers up. It’s really that easy. It is easier than it sounds. It takes a little patience. It takes some perseverance. It is a matter of using 15 or 20 minutes of your day with consistent regular action.

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9

Fill The Gaps In Your Market - And Get Rich In The Process!

A market is a group of customers that have something in common that makes them targetable for certain advertising promotions. A marketplace is a place where you can reach that market.

Where are the big gaps in the market place that you can fill and make a bundle? In order to fill a gap in a market, you have to constantly look for companies that are not serving a market well enough. You should constantly look for groups of people who are buying for certain reasons. You are constantly looking for needs and hungers in the market that other companies just aren’t filling.

Behind every successful company is a group of customers that are hungry for the benefits that company provides them. But, more often then not, those companies have weaknesses and gaps that they are not filling.

But, you can fill those gaps yourself. Look for those needs and desires that just aren’t being met by the other companies in your market. What are they overlooking that their customers want and need?

Offer these things to your prospects and get the message out that you have it, and you will attract the market’s attention. Then, since you are able to offer the market the things it wants that no other companies are offering, the market will be much more open to doing business with you. This will help pull customers your way, and will also help you bring competition away from your competitors. In essence, the money that your competition is making now could potentially be just waiting to be yours!

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10

Why This Is One Of The Safest Ways To Make Money

You are not risking large sums of money. All you are doing is testing small quantities of mailing pieces... or running small ads. If they bomb, you are out a few bucks. If one of them hits big - it more than makes up for the losses on the small tests that bombed. Use this simple little formula, and you will take all the risk out of this. This will be the safest way of making money ever.

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11

A 3-Step Strategy For Earning Millions

STEP ONE: Develop front-end offers that attract new customers.

STEP TWO: Build relationships with your customers by re- selling to them and giving them THE BEST products and services.

STEP THREE: Take your best promotions, and fine-tune them to work on the front-end. Then repeat this process.

This is the same three step process that has made us millions of dollars in sales and profits. It is simple, but extremely profitable. Think about it. Try it. Master it. This really works! It will give you a steady stream of new customers and a great deal of consistent business from the people you do business with.

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12

Seven Things You Can Add To Your E-Mail Messages That Will Make Them Sell Like Crazy!

I would like go over seven things that you can add to your e-mail messages that will make them sell like crazy. Some of what I am going to share are things you might have already heard, so hopefully, I’ll have something new to add that will help you develop and deepen your understanding.

Number 1 - You have to make your e-mail message readable at a glance. Don’t use all caps. Use short sentences, short words, and punchy kinds of sentences. Make it readable. Don’t make it look like it is going to be difficult to read.

Number 2 - This is very closely related to the number 1. Send short e-mail messages. Remember, people are bombarded with e-mail, so your message has to be short, sweet, and simple. Begin your e-mail messages with the strongest selling point possible. That’s our best idea.

Number 3 - Get their attention. Your e-mail messages have to promise quick results. They must be benefit-rich. Remember, your copy is king, so you have to make things interesting, and compelling-you have to pull the reader in, grab them, and get their attention.

Number 4 - Create clear and compelling offers. State your offer in as few words as possible. Keep it clear - crystal clear.

Number 5 - Use premiums and bonuses to spice up your e-mail offers. It is important to know that premiums and bonuses drive sales and inquiries. You have to make somebody an offer if you want them to come to your web site. If you want them to download something, give them some kind of an offer. Make it worth their time.

Number 6 - Eliminate your prospect or customer’s risk. Use risk reversal - when you make an offer to your customer, set it up to be lopsided in their favor not your favor.

Number 7 - Something that many people don’t do, but can make you a lot of money if you will use this, is test your e-mail messages. Test new headlines, new offers, different prices if you are even mentioning your price in your e-mail (which you shouldn’t).

You are testing one e-mail message against another e-mail message, and if you do that consistently, I promise you you’re going to find out what works the best. Your customers vote with their check books and credit cards.

By testing you find out what your customers like the most, what they respond to the most, and then in the future that will help you develop similar but related ideas based on the knowledge that you’ve gained from testing. It’s something that a lot of direct response marketers hate to do. We I hate testing because it takes some thinking and it takes time and some patience. But, believe me, it can pay off, and it will pay off for you if you do it.

Trying to create e-mail messages that sell like crazy without studying the powerful selling copy others are using is like a brain surgeon that tried to do surgery without studying the brain first. Think about that. Take a medical doctor who has never done brain surgery. Would you want that doctor to operate on your brain? No! You want somebody that has studied it very carefully and spent some time. You don’t want to be the first one that they operate on, either. The point is that you have to study what is working for other people and then use those related kinds of ideas in your own e-mail.

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13

What Is The Best, Most Profitable Mailing List You Could Ever Use?

If you can’t find a reputable list broker, then use your own mailing list, which is actually the best list.

This is the list that you build through your sales. This list takes more time to put together since you have to make a sale before that person’s name makes it to the list. But it is the best list because these are the people who have bought from you before.

We recommend that you use small ads to build your own mailing list. Then you go back and sell related products and services to these people — the people who have bought from you before.

Having a good mailing list of people who are most likely to buy from you again and again is the secret you must have — to make HUGE SUMS OF MONEY WITH DIRECT MAIL!

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How To Maintain Your Total Privacy - While Raking In Thousands Of Dollars With Internet Auctions!

Ok, so you’re ready to become a buyer and/or seller on eBay or some other Internet auction site. The first thing you typically need to do is register on the site, and let them know who you are.

Usually, this is simply a matter of giving your e-mail address. You do have the option, if you want to maintain a little bit of anonymity, to use a pseudonym or user ID where eBay knows what your e-mail address is, and they’ll pass it on to the right people. This is how to maintain your total privacy - while raking in thousands of dollars with Internet auctions!

This can be nice, because it stops somebody from coming in, grabbing your e-mail address, and selling it so you end up on loads of Internet name lists getting loads and loads of junk e-mail, or “spam” as its known by the Internet communities, that you don’t want.

Once you have registered, which was a matter of minutes for us, eBay will send you your password. Then, within ten minutes, we were able to bid, and were on our way! It was that easy!

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15

What Is Background Information? Why Can It Make You A Small Fortune?

Background information is extremely important when it comes to creating a good, effective piece.

Background information is all of the things about your product or service that make it unique, that make people want it, and that make it sellable. Selling is an emotional process, but you have to be able to back that emotion up with good solid proof.

This can include case studies, tests done on the product or service, and anything that you can use to support your claims.

The more preparation you do, the more money you can potentially make. In The Art of War, there is a phrase you should remember: The war is always won before it begins.

You can spend your whole life preparing, but the time when the preparation ends and the work begins always comes. Do your homework. What are the all the advantages you can think of that your product or service has to offer the prospects? How can you support those advantages? How can you prove them? What is the best way to dramatize the product or service’s benefits?

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Six Simple Steps That Virtually Guarantee Profitable Advertisers For Your Web Site!

Now we’re going to cover six simple steps that virtually guarantee profitable advertisers for your web site. These will help you avoid the mistakes that sabotage many sites and keep them from ever being profitable.

Advertising is a basic part of the Internet now. It is a basic business model that many of the most successful sites on the Internet follow. And it’s simply this - you offer something free to the public that large numbers of people want. It could be the joke of the day, the recipe of the day, business tips and information, how-to information, almost anything that large numbers of people want, and you offer it for free. That builds traffic.

You also use the billboard approach. You place the banner ads, or the ads on the web site, and the passing traffic sees the advertising. Advertisers are very willing to pay for that visibility. It is a basic model that many successful web sites use, and if you look at the top fifty sites on the Internet you’ll find that is probably the most common business model that is there. It was the first business model.

But, there are some pitfalls that can sabotage your success with this model of business on the Internet if you don’t know about them in advance. That’s what we would like to talk about for just a few minutes.

No matter how good your site is, and how desirable the information that you post, and no matter how large an audience that information appeals to, you can’t build your site and expect the advertisers to just come. It’s no field of dreams. Advertisers go where traffic exists, not where traffic will be. You need to remember that. Advertisers go where traffic already exists.

In planning our web sites, sometimes we forget that. Nothing sells to advertisers but exposures, traffic, clicks, and sales. That’s what they pay for, but they pay for it only when it is there, not when it’s going to be there.

So, what’s this mean? Are we really saying that you can’t sell advertising easily on the Internet? No. That is not what we are saying at all. But, we are saying that there are six steps you can take, and we’ll go over them briefly to make certain that your site attracts the advertisers that you want.

Step 1: Build Traffic.

You need to plan to build traffic. That’s not for the advertisers. You don’t have to show that to anyone. That’s just for you. But you need to know exactly how you’re going to build the traffic. How you are going to advertise, promote, list, news releases, whatever to build that traffic.

Step 2: Have a Website That Appears Professional.

You need a professional-looking site. You have to look successful from day one. Advertisers want to be associated with something that is successful, and it needs to look successful. You can’t be a homemade job. If you’re not good at that type of thing, then you need to hire a professional to do your site.

Step 3: Be Able to Support Your Site With No Advertisers Until You Have Sufficient Traffic.

This is the fatal step for so many people. A web site is not expensive, but when doing our financial plans we expect to have advertising from day one. That’s not a typical thing to have happen, so make certain that you can support your site until your traffic numbers are up and you can attract your advertisers.

Step 4: Get Banner Ads From The Get-Go.

You need to install banner ads - a banner rotation program - from the beginning. That’s not going to bring you income, but it’s going to help you build traffic. It is very important from day one to have those banner ads on your site because they say to potential advertisers that this is a place where you can advertise and this is a site that is looking for advertisers. You need to look like an advertising driven site, even before it’s an income producer.

Step 5: Target Advertisers Appropriate to Your Site’s Size.

You need to target your advertisers appropriate to the size of your site. Many of us, when we start planning, say “Well, we have dreams of selling the Cokes, and the beer companies, and the big budget advertisers to advertise on our site.”

The truth is, they’re not going to advertise on your site because their placements are made by large agencies. These large agencies make their money on a percentage basis. It takes the same amount of paperwork for an agency to place an ad on your site for a few hundred dollars, as it does to place an ad on a major site for $10,000.

So the agency only has to do that one piece of paperwork for their commission. Therefore, they’re going to put their company on the large sites to make the large income.

You need to target smaller companies that are already advertising on the Internet. Companies that are more than willing to pay $50, $100, $150 or $250 for an ad, because that’s what they can afford. They’re very comfortable advertising with other similar size companies. So, keep your expectations realistic for the advertiser you’re going to look for, and you’ll have much better results.

Step 6: Go Get That Advertising!

You need to actively solicit advertising. It’s not going to come to you. It’s not hard to do - in fact it’s really easy to do. We’ll show you how.

First of all, you start looking for sites that are similar to yours. If you have a travel-related site, start looking for other travel related sites. When you go to those sites, find out how much traffic they have and what they charge for ads. They’ll give you that information. Tell them, “I may want to advertise on your site.” They’ll tell you what their traffic is, and then you’ll see how they charge.

Next, you look and you see who is advertising on their site. When you see who advertises on their site, you’ve found potential advertisers to advertise on your site.

Now you have a really good advantage when going after those advertisers. You know that they are advertising on similar sites, what they’re paying on those other sites, the amount of traffic they are getting on those other sites, and all this works as a guide to show you how to price your advertising according to the traffic that you have.

Now it is more like shooting fish in a barrel. You are totally armed to go out and sell your advertisers. And when you have a nice looking site, with sufficient traffic, and you can prove that traffic by your statistics that are available for your site, then you’re in a great position to attract advertisers and have a very, very profitable web site.

These steps will help you get advertisers for your site, no matter what you are selling, and what your model is. If you are looking for advertisers, these six steps can make a big difference.

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17

How To Turn Something No One Seems To Want Into A HUGE MONEYMAKER!

The idea that I have to share in this article is showing people how to find hot selling products.

This is a very simple idea. There are about fifty thousand books published each year. Only up to three hundred of them actually being big sellers and going on to be successful. One thing that I want to point out here is that I think people need to check into this, and find one of these books that was a poor selling book on the shelf.

Go to the publisher and get permission to promote those books by mail or on the Internet. I think that there is a tremendous opportunity for some people to find some books that didn’t sell quite as well as they should have... books that they can turn into good-selling products when they’re marketed to the right niche market.

Go to the bookstore and look for books that are sitting on the 75% off sale rack. maybe they have been out a few months, maybe even just a few weeks, and they just aren’t selling well enough. The publisher says, “Mark them down and get them out of there.”

You’re looking for a book that is on a topic that’s interesting to you or that you know there’s really a huge niche market interested in. Go ahead and buy it, then call or write the publisher (it is probably better to write the publisher, or you might find them on the Internet, and just make a deal with them). You’ll be surprised, many of them focus on one or two books a year they publish that are the big winners by the big fiction authors and such.

When you go to them, tell them that you are not interested in selling the book in the bookstores. Make sure they know you don’t want those rights. Tell them that you just want the rights to sell it by mail and on the Internet.

Maybe they’ll charge you a few hundred or a couple thousand dollars, but if you have the right title you can go ahead and sell thousands and thousands of copies of it to a niche market on the Internet or through mail-order!

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How To Automatically Sell And Deliver Up To 1,400 Reports Or Even, Potentially, A Whole Lot More From Your Ordinary Web Site!

In this article I am going to show you how to automatically sell and deliver up to 1,400 reports or even, potentially, a whole lot more from your ordinary web site. This may sound hard to believe and sound impossible - how could you possibly collect 1,400 reports or even more, and how could you possibly put them on your web site, deliver them automatically, and sell them automatically? Hopefully, you’ll have a better understanding of how it all happens by the time I am finished.

There are many different computer disks and CD ROM’s floating around. You may have seen some of them. There are many different offers out there that give you the reprint rights to dozens, if not hundreds, of information reports.

They can be on a variety of different topics. Some of them are money making, and some of them are related to marketing in general. There are many, many different topics!

All of these reports are available. You can buy the CD or buy the computer disk and when you pay the fee, whether it is $100.00 or $200.00. You will actually own the rights to reprint and distribute all of the reports, and sometimes even manuals and books that are on these disks and CD ROMs.

I recommend you pay a small fee for as many of these different disks and CD ROM’s that you can get. There is one that M.O.R.E., Inc. sells that’s called “The Instant Publisher’s CD Rom.” It contains 750 different reports that you can reprint, sell, and distribute. You could have a web site that’s only purpose is to categorize and sell the reports to other web sites that are looking for content.

What do they do with those reports? They can give them away free. They can use them to drive traffic to their web site. If they engage in e-zine marketing or e-mail marketing they can simply offer to give the report away free and use that to get people to come back to their sites over and over again.

Let’s say that the 750 reports from the Instant Publisher’s CD Rom were divided into ten different subjects. Your web site could list the subjects available, and then the web site owner would simply click on a given subject to see a complete list of the reports available. You could actually have each report right on the Internet available for immediate download, and, of course, they would pay you before they would receive the report. You could have it all automated so it is all right on the Internet ready to go.

My suggestion would be that you set different prices based on how many of the reports they took. If they took just one report, it might be $19.50 for reprint rights to put it on their web site. Or, if they take all of the reports on a certain subject area, of course you’d charge a lower price per report. You could do this many different ways.

This is a great service to provide other web site owners. They would pay just a small, reasonable fee to you, and in turn they would immediately get one or more reports that they can use as content for their web site.

Many of them are starving for content. They want these reports, but they don’t know where or how to get them. They might use a banner ad to let people know they have free reports available, or they might e-mail them. They could e-mail an offer to their customer and say, “Visit my web site again. I’ve got this new free report.”

If they buy a handful of reports, they could offer a new one every week. If they did one a month, maybe, and they bought twelve of those offered, they could have a new report on their web site available free to their visitors. It would rotate every month so they could bring traffic back again and again.

The nice thing is the fact that the people that buy just one or two reports from you would be able to come back again and again and purchase more reports after they see how much business they get by having just one or two of your reports on their web site. This gives you a chance to get repeat business from people who might not have purchased every single report you have available.

I mentioned towards the beginning of this article that there are several of these computer disks and CD Rom’s available. I just told you about the Instant Publisher’s CD that contains 750. I also know of at least one other one that contains 650 reports. If you invested in as many of these as possible, you could build a pretty powerful web site! If you added these two together, you’d have 1400 reports, and there are many more of them out there, so you could have thousands of reports available.

You basically position yourself as the content king of the Internet whom everybody goes to for new reports that they can add to their web site. If you set up your web site the right way, you could have all of it categorized so that they could come to your web site and find what they’re looking for. They could click here and they see what’s available there.

By purchasing the rights to these reports you can just have them available for immediate download on your web site. If you’re set up the right way, they can actually pay with their credit card and immediately download the reports, totally eliminating delivery. The customer pays by credit card and the cash is automatically deposited into your bank account!

Once you go through the initial set up and get the web site running, it is all automated. There is nothing for you to do except maintain your web site.

There is a perfect opportunity here for you to sell advertising to the people that want to benefit from your traffic as well, but you don’t have to do that. If you have a merchant account you can just deliver the reports via the automatic download, and the money gets deposited into your bank account. It is a great way to automatically sell and deliver up to 1,400 reports or more using your web site - and it can all be done automatically!

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19

How You Can Create A Website That Can Help You Sell More Product Than EVER BEFORE!

You can have a website that is a bonus for people who purchase your directory. You can keep undated information on that website.

Let’s say someone purchases the print directory. Let’s say you’re only able to update that every six months at best. You would probably want to update it every year to two years.

With a website, you can update it every hour or every minute, if you want to! That can be a bonus you can offer. “Purchase the directory now, and you will get a secret password to our website where we keep all of our updated, new sources that we constantly research on a day-by-day basis!”

That can be a very valuable bonus. Plus, as you’re updating the directory on your website, you can take that information directly and put it into your new, updated print editions that come out every single year. Then, instead of trying to do it all at once, you’re doing it over time. This makes the job of creating a directory very simple and very fast.

Directories can be great products that have a long life span. They can be a great profit center for your business. That’s basically the idea I had. Now, I’m going to take that ball and throw it into your court, Russ.

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Another Secret No-Cost Advertising Method! How To Sell More Products Without Spending One Red Cent!

Never give anything away unless you’ve told everybody what it’s worth. This includes Internet based newsletters.

You tell them, “Here’s a $99 newsletter - but it’s free to you because you were nice enough to visit my website.” It’s so powerful! And you’re an expert when you write a book or a newsletter.

That’s the first thing that’s so powerful about a newsletter. Second, it keeps you in touch with your customers. And they can receive this every month or every other month or every week, whatever your publishing date is. That’s important because it gives that continuity.

The third powerful thing about a newsletter is that you can bring about, in an editorial content, information about books or products or CD ROMSs or home-study courses that you are selling. But you’re not doing it in the advertising content, you’re doing it in an editorial content.

And what I’ve found over the years is that when something is mentioned in the editorial content it has even more power and it’s more persuasive than if it’s just an ad. It’s another secret no-cost advertising method! It’s how to sell more products without spending one red cent! After all . . . it’s YOUR newsletter!

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21

Where To Find Creative Ideas That Can Make You Rich

Here are three quick ways to find creative ideas that can make you rich:

1. Study the ads, products, services, and promotional materials other people are using to make money.
2. Write down their best ideas.
3. Experiment with different ways you can use these ideas in your own promotions.

The ideas other people are using to make money can make you money, too. Use their proven ideas to get rich.

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22

The Fast Way We Turned$1,000 Into $10,000,000!

THE SECRET IS MARKETING LEVERAGE. We started with less than $1,000 and turned it into over ten million dollars by using this kind of leverage.

A) Our front-end and back-end promotions were closely tied together.

B) Our back-end business was very strong.

C) We created a powerful U.S.P. (Unique Selling Position) that separated us from all the other companies in our market. Then we used this U.S.P. in all our ads and sales material.

D) We built relationships with our customers and re-sold them products and services that were related to the items they bought from us the first time.

These are the simple steps that made us millionaires. They can work for you, too. Many of the money-making strategies in this manual are related to these four simple steps. Look closely at all of the strategies in this manual and you’ll see how these same four steps work together.

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23

Once You’ve Done This ONE THING, Your Journey To Success And Riches Will Become SO MUCH EASIER!

If you’re reading these articles and you’re a little bit confused about all of these ideas, wondering how in the world you get started and which ideas are the right ideas, I want to share an idea with you that I really know will help you greatly. Here it is so please read carefully.

Once you have your customer base - once you have a group of customers who have bought something from you, anything from you - then all of the problems that you have right now about wondering what product to sell will be greatly eliminated!

That’s how it was with us. Once we sold our first little sixteen page booklet, we had a group of customers. It became very easy to figure out what to sell to those people. We knew that they liked our booklet. They wrote to us. They talked to us on the telephone.

Here’s the second part of this equation. We intimately knew a lot about these people. We were the kind of customers that bought the type of products that we were selling to these people. You have to intimately know your customers.

You should initially develop a product based on a subject that you love. That’s one of our best tips to you. Find something that you love, a market that you love, come up with a benefit driven title, and break that subject down so it’s “Seven steps to get rich with your website” or whatever.

Simply create an informational product using some of the ideas we’ve talked about in these articles. Then, you have a group of customers. You have a relationship with these people. They will buy from you again and again. The better you can know these people in an intimate kind of way, the easier it’s going to be for you.

The question doesn’t become, “My God, what can I sell to these people?” All of a sudden, the question is “I’ve got dozens of things I can sell to these people. What are the best products to sell to these people?” It’s a different problem than sitting around scratching your head, trying to figure out what to sell. Now, the question is “What can I sell that’s going to sell the very best?”

I just want to say for those who are confused right now and a little bit frustrated, it does get easier! It gets simpler!! It gets easier!! Especially when you have a group of hungry customers that will continue and want to buy from you again and again.

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