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1

The Easy Way To Sell Information Online! How To Turn Other People’s Curiosity Into Truck- Loads Of Cash!

The Instant Publisher CD-ROM gives you the rights to sell 750 How-To Reports that are all on one CD-ROM.

Each day, or maybe only each week, you put a different one of those 750 Free Reports on your Website as an enticement to get people to your Website. Then you can run a free publicity offer.

You could get someone to publish an article about you that says, “Visit this Website to get a Free Report. The Report rotates every Week. You can get a Free Report that will give you a different Money Making idea every single week.”

Then at the end of that report it says that to get a full 750 of these, complete with reprint rights, click here and read more about it. That could be a very powerful idea!

Make sure you put some of the best reports up! It’s the easy way to sell information online! It’s how you can turn other people’s curiosity into truckloads of cash!

When we give things away free, some people say, “Well, we’ll give them a little introduction to the book or we’ll pick out a report or two that really doesn’t say much. So if we give it away, it’s no big deal.”

WRONG! That’s the wrong approach! If you’re selling that CD-ROM of 750 reports, you want to give away some of the BEST ones so they say, “Wow! If this report is so great - I’ve got to have the rest of them!”

'Knowledge is power, but enthusiasm pulls the switch.’

Ivern Ball

'Energy and persistence conquer all things.’

Benjamin Franklin

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2

How To Solve A Common Web Site Problem And Get Paid Whenever A Web Site Owner Builds A New Site!

Right now I am going to cover how to solve a common web site problem and get paid whenever a web site owner builds a new site. You could also get paid again whenever someone enlarges their site, and get paid again when someone moves their site.

One thing is constant, and that’s change. That’s true in the world around us, and it’s no different on the web. We’re always expanding, creating, and adding new ideas, and when we do that without web sites there is an opportunity.

As many web sites as there are out there, it is just a drop in the bucket compared to the potential web sites that are going to be out there. You can turn this into an opportunity!

Soon after they build their web site and get it up and running, people realize they need more than a web site that’s “just there.” They need it to do something. They need their web site to get subscribers for their e-mailing list. They need to add subscribers to their e-zine. They need their site to admit visitors to a private area to view something, or to participate in a group. They need to add a discussion group to their site. They want to count the visitors with a counter, and they want a way that people can refer their site to a friend.

'It is less important to redistribute wealth than it is to redistribute opportunity.'

Arthur Vandenberg

'If a man hasn’t discovered something that he will die for, he isn’t fit to live.'

Martin Luther King, Jr.

Finally, they realize that they need to take orders, and that requires an order taking system or shopping cart. When they are faced with all of this, a beginning web marketer’s first reaction is to panic! They realize they don’t know how to do all of these things, because 1) they either don’t have the knowledge and when they look at the task it is frightening, or, 2) they are really busy setting up their business operation and they don’t have the time.

That presents an opportunity for you! You can become what I call a “CGI installer for hire!”

Most of all these features I’ve mentioned are simplistic little programs called CGI programs or CGI scripts. CGI stands for Common Gateway Interface.

In simple terms, it just means these are small programs which you add to a particular location on the server. They run on the server doing all the things that I just covered. CGI programs do everything from count the visitors to operate shopping carts.

Even though these programs are simple, though, they can be a nightmare to install, because they use terms that most people are not familiar with. It involves config files, setting permissions, and people get really paranoid when they run into all of these terms and situations - particularly new owners!

'Winners are men who have dedicated their whole lives to winning.'

Woody Hayes

'If you don’t stand for something, you’ll fall for anything.'

Michael Evans

The truth is, these programs are very, very easy to install. You don’t need to know anything about computer programming. You don’t need to know anything, except for how to follow instructions very well, because almost every CGI program that I’ve ever seen comes with a “read me” file that tells you exactly what to do. As soon as you understand the terms and have installed a couple of programs, they are really a piece of cake!

Here’s an opportunity to charge site owners a flat fee to install their scripts for them. I say “a flat fee” because once you’ve installed a few scripts you’ll know exactly how much time it takes. It doesn’t take much time at all! If you say you are going to charge a certain amount an hour, it could frighten an owner, because they look at their site and they don’t understand it. “I’ve spent hours working on this thing and I don’t understand it!” they think. Therefore, they assume it is going to take you hours!

If you are charging an hourly fee, they’re going to freak! The secret is to charge them a flat fee because you know how quickly you can really do it. You can charge them $50, $75, or $100 to install a CGI script (depending on what your time configurations are) and you can do it very simply and very quickly. You’ll know exactly what to do and exactly where to go.

'If you deny yourself commitment, what can you do with your life?'

Harvey Fierstein

'If you aren’t going all the way, why go at all?'

Joe Namath

Now the question is, what’s the best way to build this business? The CGI scripts are all over the Internet and they’re free. Therefore, you can go out and find the ten most popular scripts. (They are rated in various places.) Then you get the ten most popular scripts and you load them on your web site. Then you promote your web site as a location to get the scripts. Set it up so they can download the scripts for free.

Remember, you have to let them download the scripts for free, and every place you have a script listed, you should also list your cost for installing the script. This way they can download the script for free, and they know exactly what it is going to cost them for you to do it.

As soon as they look at it and throw their hands up in the air, they can give you a call. You take their credit card and you can sit home literally in your underwear. You can install CGI scripts any time of the day or night, right in the server! All they have to do is give you the information that you require, the password to their server, and so forth. You can go in and install the script very, very easily! And yes, it is easy to do once you are familiar with it.

'Put your heart, mind, intellect and soul even to your smallest acts. This is the secret of success.'

Swami Sivananda

'The dedicated life is the life worth living.'

Annie Dillard

If you don’t want to do all this work yourself, it would be very easy to find some college students to do it for you. You could even find several college students and let each one of them specialize in one or two of the scripts. Every time you get an order for the scripts, you pick up the phone, call them, and say, “Hey, install this script for me. Here’s the information.” Then you split the money. You could actually do this even if you don’t want to get into the installation of the CGI scripts yourself.

How do you build your business? You’re going to list all the programs that you have and pick them in different categories, such as the popular referral “tell a friend” program, or the “shopping cart” program, right on down the line...calendar, order form, form mail, so someone can get anything they want right off your site. They can download it and get it installed.

So, how does it keep making profits for you? The longer people have been on the web, the more features they want to add! Also, each time they do, there’s a good chance that you can install another CGI script.

How do you make money when they move? Every web site moves at some point. No webmaster ever seems to be 100% satisfied with their host. They’re always saying things like, “The service wasn’t good when I called. I need more space than they’re giving me. I found it cheaper some place else.”

When they move their site, they’re not just transferring the site. Most times all those CGI scripts have to be reconfigured, because there are different paths to the program, and 90% of installing a CGI script is just telling it where to find information and where to put information. Therefore, when they change servers, that means there is another opportunity for you to work for them again. You continue to promote your business by sending periodic e-mails telling your customers about new CGI scripts that you have on your site, or other things that you can add to their site which will enhance it. That should keep you in more work than you can possibly handle!

'He who walks in the middle of the road gets hit from both sides.'

George P. Schultz

'I am seeking, I am striving, I am in it with all my heart.'

Vincent van Gogh

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3

Showing People How To Gain A Little Prestige Can Go A Long Way When It Comes To Having A Successful Product!

When people misjudge another person, or consider them less educated, intelligent, or cultured than they are, it can be embarrassing.

Just because a person does not “come from the right side of the tracks,” it does not mean he/she cannot learn, or does not know how to do things correctly. No one wants to seem less capable than the next person.

Everyone has the opportunity to overcome misfortunes, whatever they may be. They want to be in a position where their children will never have to be ashamed of them. No one wants someone else to “look down on them.”

Everyone wants to maintain their self-respect and not run the risk of making fools of themselves. (Can you think of a book that would offer people “personal prestige”?)

'A belief which does not spring from a
conviction in the emotions is no belief at all.'

Evelyn Scott

'To do two things at once is to do neither.'

Publilius Syrus

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4

A Rare And Unusual Way To Force People To Come Back To Your Web Site!

We have a friend who wanted a way to force people to come back to his site on a regular basis. He actually started out weekly or monthly, but now he does it more on a bi-weekly basis.

When he started it, he wanted people to come back, so he had a contest. To win the grand prize they actually had to go back to his site to find a particular phrase. He’d find a phrase on one of the pages and then, in his e-mail newsletter, he’d say “Look, here’s our brand new contest, you can win the prize if you’re the first person to find this phrase.”

All the people would scramble back to the web site and look. The best thing about it was it usually wasn’t on the first page. They had to really look through all the product listing and information about his other opportunities until they found it. It forced them to get back into the site and look over everything. Then, they could e-mail him, and say, “Hey, I was the first one.”

Then, he would award them the prize. In some cases, the prizes were actual products that he was selling, but in many cases, the prize was actual advertising on his Internet site. He could say, “Here, you get a banner. It’s worth $500.” His real cost was virtually nothing. It was just plastering that banner at the top or giving them some sort of an Internet ad in his mall. His prizes, then, became virtually free. It was something to get people back to his web site on a regular basis again and again and again.

Yet, most marketers overlook this opportunity, particularly when it comes to the Internet. But it can work, when used correctly - it can be a rare and unusual way to force people to come back to your web site!

'We are all in the gutter, but some of us are looking at the stars.’

Oscar Wilde

'One may miss the mark by aiming too high, as too low.’

Thomas Fuller

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5

Make Your Competition Work For You - By Being Their Customer!

Let’s point out another way that you can put your competition to work for you - That is by being your competition’s customer. Buy from your competition, because when you buy from them, you can identify what you can add or alter in the customer’s experience in the service, the development, the customer service, the way it’s packaged, the way it’s delivered, and get all of the information you need to make yourself, your products, and services stand out against the competition.

Sam Walton, founder of Wal-Mart, who before he died he was the richest man in the country, said two things that we think are very important.

First, he said, “I have been in more K-Mart stores than any other person alive.” He’s been in more K-Mart stores than any of the CEO’s of K-Mart. He himself prided himself on the fact that he was in more K-Mart stores and, of course, Sam Walton was the owner of Wal-Mart.

Wal-Mart is a Samson and Goliath story. They were Samson, because there were other companies that were Goliath. He also got thrown out of more K-Mart stores than anybody else. They threw him out of the store - escorted him out on numerous occasions, because he was in there like a spy with his little clipboard taking everything down.

'Purity of heart is to will one thing.'

Soren Kierkegaard

'The immature mind hops from one thing to another, the mature mind seeks to follow through.'

Harry A. Overstreet

Sam Walton also said one other thing that we think was important. He said that many small business owners who even hear that Wal-Mart is coming into their small town immediately put up the “going out of business” sign. Wal-Mart might not even be opening up for another 6 or 8 months while they’re building the store, but those people are already gone.

Sam said that it really upset him. He used to get so upset over that -he said that it was simply ridiculous. First of all, why are you closing now? We aren’t even opening our doors for another 6 or 8 months. Second of all, he said that they needed to be closing their stores down and buying some real estate right across the street from where they were that new Wal-Mart. He said, “I’ll guarantee you, your profits are going to go higher than they’ve ever gone before if you’ll just take a little piece of property right across the street from where we’re building this new store and you reopen your business.”

Sam Walton also said that there are so many things that you as a small business person can do that there’s no way his large corporation can do. He said, “All we can do is give people great selection and great prices, but we can’t give them what they really, really, truly want in their heart – we can’t roll the red carpet out for each one of those customers.”

Roll that red carpet out for your customers. You can do it on the Internet now cheaper than ever before and this can lead to millions of dollars for you!

'When walking, walk. When eating, eat.'

Zen Maxim

'The difference in men does not lie in the size of their hands, nor in the perfection of their bodies, but in this one sublime ability of concentration: to throw the weight with the blow, to live an eternity in an hour.'

Elbert Hubbard

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6

Co-op Advertising Is A Very Unusual Way To Get All Of Your Advertising For FREE!

This is a method helping other people make money - and they will help you make money, too!

Thousands of mail-order dealers sell advertising space in circulars or in catalogs, newsletters, and other publications. Because they are in the same business you are, and are targeting the same buying audience, swapping space would benefit all parties involved.

For example, you could swap equal sized ads, or an ad for mailing out a certain number of a dealer’s circulars. This type of arrangement can create profitable opportunities in that each party can reach thousands of prospects in a cooperative swap agreement.

But, do not think in terms of single deals. Try to make this type of arrangement with as many dealers as possible. The more people you reach, the more products you will sell. Make certain, however, that the dealer you swap with has a publication and targeted audience that is compatible with what you are offering.

'Concentration is everything. On the day I’m performing, I don’t hear anything anyone says to me.'

Luciano Pavarotti

'The real essence of work is concentrated energy.'

Walter Begehot

Advertising swaps mean nothing if you reach 50,000 people who are not interested in your offer.

If a dealer does not sell advertising space, offer to exchange other sales literature or envelope stuffers. He/she mails out 5,000 of your circulars in a mailing campaign, and you insert 5,000 of his/hers. The object is to reach people other than those currently on your mailing list.

Naturally, you would not want to enter this type of arrangement with a dealer who is in direct competition with you, with the same products, for example. But, those dealers offering similar products would represent your best prospects. That would ensure that your offer is reaching the most likely buyers.

'I’ve learned ruthless concentration. I can write under any circumstances. . . street noises, loud talk, music, you name it.'

Sylvia Porter

'Other people’s interruptions of your work are relatively insignificant compared with the countless times you interrupt yourself.'

Brendan Francis

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7

If You Can Show People That You Can Sympathize With Their Situation, You Will Have An Easier Time Gaining The Trust - And The Money - Of Your Prospects!

Showing people that you can relate to them is a very powerful technique that will help you win over the people who read your ad!

You have to speak their language. People don’t care about you. They don’t want to hear about you. They only care about what you can do for them. Therefore, the secret of winning people over who are reading your ads is to let them know that you do understand their problems, and you can give them what they want.

If you are talking about the problem, you should relate it in the most personal way you possibly can. Let them know you know how they feel, you can relate to their problems . . . and you can give them the solution to solve their problems.

'Become so wrapped up in something that
you forget to be afraid.'

Lady Bird Johnson

'Attention to a subject depends upon our interest in it.'

Tyron Edwards

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8

3 Easy Ways You Can Instantly Prove That Everything You Say Is True!

One of the most important aspects of creating promotional copy, whether it be for print, website, television, or whatever media, is justifying the claims you make.

If you can’t justify what you’re saying, people aren’t going to believe your copy. It’ll sound too good to be true, and if you don’t prove otherwise, they’re not going to want to take a chance and spend their hard-earned money on whatever you have to offer them.

So, here are 3 easy ways you can instantly prove that everything you say is true!

1. PROOF OF INCOME

When it comes to selling money-making opportunity products, proof of income can be extremely important in getting you that sale. This is a market where a lot of people get scammed and many programs don’t live up to the promises they make.

You want to show potential customers that the claims you make in your copy really can come true - and the best way to do that is by showing proof that someone who has used or currently uses the program has had success with it!

'Concentrate on finding your goal, then concentrate on reaching it.'

Colonel Michael Friedsman

When a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully.'

Samuel Johnson

You could take pictures of them with the expensive items they can afford now that they’re enjoying a bigger income, or you could ask permission and put copies of bank statements up on your website, presenting a “before the program” and “after the program” difference.

If you can prove that your product really can bring your prospects more money, you will move a lot of units!

2. TESTIMONIALS

Another great proof tactic you can use is testimonials. Testimonials are favorable statements made by people who have used, reviewed, or come in contact with your product used in copy to boost its believability.

There are a few ways testimonials are placed in copy. Sometimes they’re used as headlines or sub-heads. Sometimes they’re used as “blurbs”(blurbs are those star or circle shapes on packages that state something wonderful about a product). Sometimes they’re incorporated in the copy.

Ultimately, though, no matter how they’re implemented in copy, testimonials always serve the same purpose - to supply prospects with proof that the product being offered can really live up to the claims of the promotional copy.

'The road to happiness lies in two simple principles: find what it is that interests you and that you can do well, and when you find it, put your whole soul into it—every bit of energy and ambition and natural ability you have.'

John D. Rockefeller III

'The happy people are those who are producing something.'

William Ralph Inge

3. ARTICLES YOU’VE PREVIOUSLY WRITTEN

This can be an especially powerful method - especially over the Internet! If you’ve written articles for trade publications and websites, you could use that material for proof. Over the Internet, you could link to sites that have your articles - much easier than searching for old magazines!

Prospects will be interested in reading articles you’ve written because, by reading it, they will feel they can better gauge whether or not you know what you’re talking about, and if your information is truly good. A good article will really boost that prospect’s confidence in you . . . and in your products!

'Employment is nature’s physician, and is essential to human happiness.'

Galen

'When I stop (working), the rest of the day is posthumous. I’m only really alive when I’m working.'

Tennessee Williams

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9

Procrastinators Can Kill Your Business! Put A Stop To Them NOW!

By procrastinators, we mean people that aren’t really your market. These people will read through your ad, but because your ad is very general and vague, they won’t be compelled to buy what you offer.

You should never try to be everything for everybody, or else your offer will not stand a very good chance of attracting the people you want it to attract.

If you are vague when it comes to whom you are trying to attract, you are not compelling a certain group of people to do business with you. Your ad has to be written towards a certain type of person, namely, the best prospects in your market. You don’t want to try to create something for everybody.

One of the biggest concepts behind direct response marketing is the fact that the marketer should only be looking for a small percentage of people. By targeting only a very specific kind of person and realizing that you shouldn’t go after everybody, you can zero in on the market’s wants, needs, and desires. Use these to your advantage in your advertising, and reap the benefits.

'Continuity of purpose is one of the most essential ingredients of happiness in the long run, and for most men this comes chiefly through their work.'

Bertrand Russell

'It is only when I am doing my work that I feel truly alive. It is like having sex.'

Federico Fellini

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10

Here Are Three Ways To Get Your Own Super Valuable Mailing List That Could Make You Many Thousands Of Dollars!

1. Purchased Lists are sold by brokers who have built the lists according to people’s buying habits. If you choose to go with a list broker, make sure to work with a reputable one.

2. Compiled Lists can be made by you or someone else using names from directories, records, newspapers, or other sources, and can be useful in sales to dealers.

3. Built Lists are made by you, using the names of people who responded to your advertising. These are useful for follow-up or repeat offers. You also may exchange lists with non-competitors.

'Never desert your own line of talent. Be what nature intended you for, and you will succeed.'

Sydney Smith

'Some people are born to lift heavy weights, some are born to juggle golden balls.'

Max Beerbohm

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11

How To Make Sure Your Writing Has The Most Chance Of Bringing You The Most Money Possible!

In this article I’d like to go over some tips on the writing process. I know that’s something that we’ve all been working at avoiding. At some point, almost no matter what you’re going to create you’re going to have to do a little writing, whether it’s an introduction, a summary, a cover, or whatever.

For many people that is just a point of tremendous fear. The hard part about writing is getting started. Talk to anyone you know. I bet if I talked to any one of our most successful marketing friends and ask, “What was the hardest part of the whole project?” They’ll say, “Just getting started.”

Sitting down with that paper and computer, or that blank screen in front of you and getting the first words on paper is always the hardest moment. It doesn’t matter whether you’re an experienced writer or beginner, you still have the same fear.

The most prolific writer in modern history was Walter B. Gibson. Walter wrote all the “Shadow” novels and a lot of “how-to” information. His house literally had rooms with bookcases from floor to ceiling with books that Walter had written. Walter was always writing books.

'To love what you do and feel that it matters—how could anything be more fun?'

Katharine Graham

'When love and skill work together, expect a masterpiece.'

John Ruskin

Walter had trouble getting started, so the way he got started writing was he never stopped. He just kept going from page to page to page. He had typewriters throughout his house, and he still wrote on a manual typewriter until his death. He would have several books going at the same time. He would walk by one typewriter and he would work there for a half-hour or so, then he’d move to another typewriter and work on a different book.

Someone said, “ Walter, why don’t you just sit in front of one typewriter and take the pages out and change them?” He would say, “And waste all that time? No way.” So he got up and moved from typewriter to typewriter. Most of us are not going to write that way, but Walter didn’t like to get started. We face the same problem.

'Work consists of whatever a body is obliged to do, and play consist of whatever a body is not obliged to do.'

Mark Twain

'The more I want to get something done, the less I call it work.'

Richard Bach

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12

A Small Sample Could Bring You BIG Bucks!

Here’s a brief example of how someone is actually doing this. There is someone online right now that has a very large publicity package about how to write press releases and get a lot of free publicity and free advertising. It’s not us, even though we sell that type of information, but it is someone in that market selling that type of information.

It’s a very highly expensive package, in the area of $400 - $600. Now, that’s a hard sell if people don’t know you, don’t know your name, and are not sure what type of information they’re going to get. That’s a hard sell, getting people to spend $400 -$600 on the Internet.

What this person has done is brilliant. He has created a 30-40 page book that’s an introduction to writing press releases and getting publicity, and he has offered it free of charge to anybody who wants to download it. It’s a free e-book. And people have been rushing like crazy to get this e-book and download it, and once they download it, they get the information, and they see it’s valuable.

There is a link in that e-book that links from that book directly to this person’s web site where he can now push them on the bigger package.

'Success is dependent on effort.'

Sophocles

'Work and play are words used to describe the same thing under different conditions.'

Mark Twain

You’ve given them a small taste. The e-book is like the person standing in the grocery store aisle giving you a small taste of a cookie so you’ll buy the entire package of cookies.

He has given these e-books away free of charge, but he is also using the power of viral marketing because he is allowing anybody who wants to give away that e-book the power to give it away. In fact, there are links inside that e-book that says “If you want to give this e-book away to every person on your e-zine list - if you want to give it away to all of your customers, if you want to give it away as a special offer, or as a freebie with something you are already selling, or if you want to make a special Christmas offer - just point them to this site, let them download it free of charge, and they’re going to be able to get this e-book absolutely free.”

That is spreading his e-book like crazy over the Internet. And every time some marketer gets that e-book and downloads it, they see information in the e-book that says they can now spread it to their people. It is spreading like wild fire. And of course that e-book then pushes people to the site that sells the bigger package.

This is a fantastic way to pull people in, give them a short taste of what you are selling, and then get them to spend even more money and sell your info products without spending a lot of money on marketing.

'Success comes before work only in the dictionary.'

Anon.

'God sells us all things at the price of labor.'

Leonardo da Vinci

Here’s another story, another concrete example. There is a gentleman on the Internet by the name of Terry Dean. He created an e-book titled 101 Of The Hottest Internet Businesses. Basically he went to this customer list and he said “First of all, you can pick it up absolutely free. But, it is Christmas time. I know all of you have customers, you’ve all got e-zines, why don’t you offer this to your customers?”
And certainly people did. In fact, over the next six months, that one e-book was downloaded about 2,000 times per week from people offering it free. And people weren’t only offering it free on their e-zines. People were actually posting it on their web sites, on their home pages and saying, “Hey, here’s this free e-book. Go to this site and download it.”

In talking to Terry Dean, one of the things he said is “I do banner advertising. I do offline advertising. I do online advertising. I do classified advertising. I do a ton of advertising, but this free e-book 1) pulled in the most traffic to my site, and it’s probably responsible for the most sales ever on my web site, and 2) it’s constantly going. I still get 500 - 2000 requests for information from my site from that one e-book. And because I let everybody give it away that wants to give it away, it continues to spread just like a virus.”

So using the power of viral marketing, tied in with the power of e-books, you can spread your message and spread your information all across the Internet and pull people back to your web site, and back to products that you want to sell for top dollar. It’s a great way to market, and it’s very low cost because you’re letting other people do the marketing for you and giving them a taste of your information at the same time.

'I get satisfaction of three kinds. One is creating something, one is being paid for it and one is the feeling that I haven’t just been sitting on my ass all afternoon.'

William F. Buckley

'Never despair, but if you do, work on in despair.'

Edmund Burke

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13

How To Pattern Your Future After The Mail-Order Millionaires Already Out There!

Simply find the people who are making millions of dollars, study their ads, study their promotions, and use the information you learn to better your own ad copy. Pattern your own future after the people who are already making millions!

Get on their mailing lists. Become a customer. Get the mailings that the company sends out. Eventually you get a real handle on what that company is doing.

You can’t always tell what a company is doing right by studying the front-end ads they run. You have to get in deep with them. Back-end sales keep a company growing and making more and more money. How are their back-end ads working? How do they keep people coming back to buy more?

You should model your own business after these companies because the things they are doing to make millions can make millions for you too. Ideas are interchangeable in business; it’s just a matter of being creative enough to find a way to use them.

'Industry is a better horse to ride than genius.'

Walter Lippman

'Opportunity is missed by most people because it is dressed in overalls, and looks like work.'

Thomas A. Edison

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14

How To Produce TV Commercials That Make You A Fast Bundle Of Money!

The most important thing to remember is that TV commercials are completely visual. Your commercial needs to be able to clearly and visually explain what you want to say. Remember PAS; demonstrate your problem and then demonstrate your solution. The better you are able to do this, the more money you can make. But, the focus has to be on the word VISUAL.

Do not confuse TV commercials with radio commercials when you write your copy. TV is a visual medium with audio enhancement. It is not a radio commercial with pictures. You should not try to be funny in TV commercials. You could make a million people laugh, and not sell a single thing. Asking people to spend their money is a serious thing.

If you are unable to fully understand your commercial with the sound off, you won’t be getting your message across to your consumers. You can test the effectiveness of your commercial by seeing if you understand the main point even when the sound is off. This is how to instantly know whether your TV commercial is any good before you run it!

'Laziness is a secret ingredient that goes into failure. But it’s only kept a secret from the person who fails.'

Robert Half

'Perfection does not exist. To understand this is the triumph of human intelligence; to expect to possess it is the most angerous kind of madness.'

Alfred de Muset

You have to remember that people are busy, and they are constantly bombarded with different ideas. They don’t have the time to spend on your commercial. Because of this, it is very important to keep it simple so that they can easily see what advantage you have to offer them.

Frequently, people use their remote controls to mute commercials. Or they tape their favorite show and then fast forward through commercials. If your unique selling proposition and prime benefits are not communicated visually, you are wasting your time and money.

When properly designed, TV commercials can be very profitable. If it sounds too complicated, do not be discouraged. Just turn your idea over to a TV station and have them create a program for you. But, a word of caution! Do not let a salesperson, who is called a marketing consultant, sell you package spots that will not reach your targeted market. Ask about his/her background. Make certain he/she knows what you want. His/her commissions are not your concern. Getting your unique selling proposition into millions of homes is.

'The essence of man is imperfection.'

Norman Cousins

'A perfect poem is impossible. Once it has been written, the world would end.'

Robert Graves

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15

The True Key To Beating Your Competition And Succeeding Like Never Before . . . Your Unique Selling Proposition!

Unique Selling Propositions (U.S.P.) are how to “kill” your competitors in the marketplace!

There isn’t anything unique that sets aside most companies. There’s nothing that separates them from every other company in their marketplace except for perhaps the company name.

Find out what your customers really want. Find out why your customers really buy. Find out what they aren’t getting right now. Make that your U.S.P. Make it known to your market. If the U.S.P. is beneficial enough to the customers and prospects, You can set yourself aside from all of the other businesses in your market and make more profits than ever before.

Developing a good U.S.P. is how to carve a very profitable niche out of your market. It’s how to attract customers away from your competition.

'The man with insight enough to admit his limitations comes nearest to perfection.'

Johann von Goethe

'A man would do nothing if he waited until he could do it so well that no one could find fault.'

John Henry Cardinal Newman

A U.S.P. that separates you from every other business is going to attract the attention of your market. It will attract prospects and customers away from the other, carbon-copy businesses out there because you will have more to offer than everyone else does.

You have to think of reasons people should do business with you. It’s not good enough to say, “We have the best products and services guaranteed!” Almost every business goes through this rhetoric, and it’s too commonplace. You have to come up with something bigger, rarer, and more to the benefit of the prospects and customers.

Give them something unique. The closer it is hinged onto things that really bother the prospects and customers the better!

'The ”C” students run the world.'

Harry S. Truman

'You know what they call the guy who finishes last in medical school? They call him Doctor!'

Abe Lemons

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16

The Hardest Part Is Getting Started - So Get Started Already!

The first thing you need to do is get on-line. If you’re not on-line, if you don’t have a computer, there’s no excuse. You can still go to your public library and log on the Internet. College kids that volunteer there will show you how to do it, and get you on-line.

Next thing you know, you type in Ebay.com, and you’re visiting an auction site. Visit somebody’s auction site! Go to winebid.com and look at the wines, or go to eBay. There are so many categories there. Hit some of these sites and just browse. Look around.

After you do that, I suggest you buy something, because once you go through the whole motion as a consumer, as a customer of one of these sites, you get a very, very good feeling for how the whole process works. You will also, know what your customer is going through when you start selling. So, buy something. You don’t have to spend a lot of money, but buy something.

Okay, now it’s time to sell something . . . so what do you sell?

A lot of people say, “Oh, well, I don’t know what to sell.” Have a garage sale on the Internet. Everybody’s got stuff in their house that they no longer need. Then, if we’re having fun, the way to get more products is to go to garage sales. If you know the price, if you’re a guy that could win the Price is Right on TV in a certain category, just go around and look for stuff at garage sales. You don’t need to buy a lot of it, but if you see a deal, something that’s just an incredible bargain like that Mark Twain book, of course you snap that up.

Everybody buys these treadmills and exercise machines, and then they never use them. So, they hang their clothes on them for a few months, and then their spouse says get that thing out of here. So, they sell it, and they might have paid $300, $400, or $500, and they’ll end up selling it for $75. You could get it and sell it for half price on the Internet. People would say, “Wow, I saw that on TV, saw it on the infomercial, but it cost too much.” So, they’re almost sold. Then, they see it on eBay for half price. Suddenly, they buy it.

Go into thrift shops. Look for old trains, jewelry, or whatever it is you’re interested in. Flea markets are great places to find bargains. Then, just read the classified ads. You can pick up all these goodies, and this gets your feet wet. Get on-line, you go, you buy something, then you sell something that you’ve got in your attic or in your house, your garage. Just to see how it works. Then, start expanding! The hardest part is getting started.

'You’re only human, you’re supposed to make mistakes.'

Billy Joel

'At times failure is very necessary for the artist. It reminds him that failure is not the ultimate disaster. And this reminder liberates him from the mean fussing of perfectionism.'

John Berger

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17

Don’t Skimp When Gathering Background Information —It Could Make You RICH!

Background information can make you extremely wealthy!

The following is a list of the background information that should be reviewed before writing an ad. Answer these seven questions before you write your ad — and get RICH!

1. Know your product by studying and testing it yourself. Look for the uniqueness, special features, and benefits it has to offer. What are the most impressive features? The least?

2. Learn as much as possible about the profile of your prospects, so that you can target that precise type of person in your ads. That includes demographic, psychographic, and geographic information.

3. Are there set prices, standard formats, restrictions, and limitations you must follow? Are there words, phrases, or approaches that will make your offer more effective?

4. What do you know about your competitors?

How do their products compare in value and quality? What types of promotional techniques are they using? All of this information will be useful in developing your own ad strategy. You can CASH-IN by becoming your own private money-making investigator! Private investigators are clued in to the things that most people don’t even know about. They can spot things. Over time, people in this business “sniff out” the important things that will make their ads better, more profitable, and more successful.

'Friendships aren’t perfect, and yet they are very precious. For me, not expecting perfection all in one place was a great release.'

Letty Cottin Pogrebin

'Right action is the key to good living.'

Twelve Steps and Twelve Traditions

5. Do you have good testimonial letters? Short statements can be used to give your offer credibility. Testimonials can be used creatively as proof that you have delivered the benefits you are promising.

6. Study ads that have offered similar products. This will give you a flood of creative ideas that will help you make even more money any time you want! It’s how to strengthen your money-making muscles! Studying ads that are running continually will help you decide what can work for you. It will give you ideas you can use. As time goes by and you continue to study ads, you get stronger in your ability to recognize what’s good and what’s not. Your ad writing skills get stronger and stronger, just as a bodybuilder’s weightlifting makes his muscles stronger over time. By studying successful ads, you can avoid duplicating unsuccessful efforts.

7. What is the ultimate goal of your ad? Do you want to generate inquiries, or direct orders? Will your ad be back-end or front-end sales oriented? By asking these kinds of questions you can set your own kinds of money-making goals that will help keep you ON TARGET to making MORE MONEY! What is your ultimate goal? What are you striving for? Ask these questions, keep setting your goals higher, then strive to make these goals come true!

'Life is about enjoying yourself and having a good time.’

Cher

'The true object of human life is play.’

G.K. Chesterton

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18

Defeat The Fear Of Failure

Recently we were reading an investment magazine. They were talking about the reasons why people either don’t invest or don’t buy when they should.

There’s a lesson there that applies to us. They were saying that more people are afraid to fail more than they are determined to succeed, and that fear grips them so much that they don’t do anything. So they sit there and they’ll stew over the small details.

They make little decisions here and there, and plan to do one thing and another, but they never actually get started because they’re afraid of making that one mistake. That fear grips them and makes them not do anything.

If you just get over that fear and start with the one thing, the one idea, that excites you most, then you can carry that over to success – seeing small successes – and then you can start trying other things that maybe you weren’t so sure about but that you know will work if you’ll just get out there and use them.

Sometimes the fear of failure is what grips people and makes them not do anything and sit on their hands. If you can get over that, you can get started and go somewhere.

'The artist who aims at perfection in everything achieves it in nothing.'

Eugene Delacroix

'You just have to learn not to care about the dust mites under the beds.'

Margaret Mead

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19

The One Thing That Will Make People Absolutely Want To Do Business With You Instead Of Your Competitors Is . . .

. . .offering them something unique. What does unique really mean? Let’s see what our dictionary has to say:

Unique: Not typical or Unusual or Having no equal.

In other words, it’s something that no one else but you has. A selling proposition is the thing about your product or service that makes people want it. Therefore, a unique selling proposition is the thing about your product or service that makes people want it - because no one else has it.

A great U.S.P. will enable you to rise above your competitors, and you will be able to gain the business that would normally buy from your competition. In short, it will make people want to do business with you, not your competitors!

'The only measure of what you believe is what you do. If you want to know what people believe, don’t read what they write, don’t ask them what they believe, just observe that they do.'

Ashley Montagu

'Our nature consists in motion; complete rest is death.'

Blaise Pascal

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20

How To Cash-In On A Simple Mistake That Many Auctions Make!

One of the most common mistakes people make when it comes to putting their items up for bid on Internet auction sites - especially large ones like eBay - is that they end up putting what they want to sell in the wrong category.

This is a very common occurrence on sites like eBay. How does this happen? Most people who put things up to be sold have one thought - it has to sell. They don’t spend any time trying to figure out what the best place to put the item up for bid is.

The category you place your product in is ESSENTIAL to your success. If you place your product in a category that is not correct or specific enough you will not make the most money that you can with your auction!

Why? Because, if you put it in the wrong category, the people who will be looking at it will not be the people most interested in buying it. They’ll be wanting the things that BELONG in that category . . . and you’re auction bidding will end up ending at a price much lower than you could have potentially gotten had you placed it in the right category!

'The prayer of the chicken hawk does not get him the chicken.'

Swahili proverb

'There is no genius in life like the genius of energy and activity.'

Donald G. Mitchell

Study the auction sites you plan to use. Check out the categories. See how specific you can get . . . and make sure to get your product in the right category when you get ready for auction!

Since there are so many people who’ve gotten their products in the wrong categories, there’s actually a way you can use it to your advantage . . .

Want a great way to find cheap product to sell over the Internet auctions? Here’s something you could try. Search through the categories on the auction site. Find products that are obviously in the wrong category. When their auction time comes around, bid on them!

As we stated earlier, since that product is presented in the wrong category, it won’t bring in nearly what it would have if it had been in the right category. But what if you were to win the auction, turn around, and offer it in the category that it really should be in?

That’s right . . . you could potentially make a huge profit! This is how to cash-in on a simple mistake that many auctions make!

Remember, people who are interested in something stand a higher chance of buying it that people who aren’t interested. And the more interested they are, the more they’re willing to pay for it! Use this to your advantage - both ways!

'An ounce of action is worth a ton of theory.'

Friedrich Engels

'Perfectionism is a dangerous state of mind in an imperfect world.'

Robert Hillyer

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21

Instantly Increase Your Web Sales By Up To 250% To 300% Times - Or More!

If people are at your Site and they want to buy, you have to make it easy for them to give you money, or else none of this makes sense. This is Business 101! Make it as easy as possible to pay! By doing this, you could instantly increase your web sales by up to 250% to 300% times - or more!

It used to be thousands and thousands of dollars, but you can now put a little button on your Website that says, “To pay by credit card, click here. To pay by check, click here.” And the motivated buyer enters his credit card or checking information and within 24 to 48 hours that money is in your checking account and you’ve just made a sale.

By them doing that, it generates an e-mail to you saying, “You’ve just sold whatever you’re selling to this person, the credit card or check is cleared, please ship the products to this address.” It’s all automated for you. It’s like having a full-time employee, 7 days a week, 24 hours a day to take the order, process the order, send an e-mail to where the order should be shipped, and put the money in your checking account.

'The door of opportunity wont’ open unless you do some pushing.'

Anon.

'It is a great piece of skill to know how to guide your luck, even while waiting for it.'

Baltasar Gracian

Visa did a study and just about 80% of all Websites - now this is amazing - about 80% of all Website sales (not counting like Sears.com or LandsEnd.com or the major billion dollar corporations) are done between 8 o’clock at night and 7 o’clock in the morning. That’s when people are home from work, the kids are asleep, they’re relaxing, they’re playing with their computer, they’re out surfing the Web, they’re in chat rooms, they’re buying, they’re selling, they’re in E-Bay, and they’re having a good time!

And their sales resistance is down! That’s why infomercials work so well! It’s the middle of the night - your sales resistance is down. When somebody’s excited about your report and your widget or whatever you’re selling and they want to buy, you’ve got to be able to take their money right there! They’re not going to jot down your address and the price on a piece of paper then send you a check when they get up in the morning. They’ll totally forget about it! You’re dreaming! It could happen and sometimes it does, but you’re missing a huge, huge amount of your business if you don’t take credit cards and checks online!

'God doesn’t make orange juice, God makes oranges.'

Jesse Jackson

'Doing what’s right is no guarantee against misfortune.'

William McFee

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22

How To Use The Power Of A Website To Make More Money With Your Internet Auctions! This Works Like Magic!

This is something we’ve seen done a little bit, but not nearly enough to be a competitive concern of anyone. In fact, anybody we’ve seen do this is doing great with it.

The concept here is to promote the items that you’re going to put up on the Internet auction block on a web site.

In other words, if you have a web site and it has traffic, you could create a one page list of the different auction items which you can rotate daily, weekly, or according to whatever schedule you choose.

Whenever you add a new item on an auction site, add a list on your website with a little description of what the item is, and a direct link that takes the person right to that auction item on the auction site. Then you promote your web site and add it to the search engines to have the link to auctions. This way you are doubling your promotional power in both directions! This is how to use the power of a website to make more money with your Internet auctions! If you do this correctly, it works like magic!

'Happy people plan actions, they don’t plan results.'

Dennis Wholey

'Wanna fly, you got to give up the shit that weighs you down.'

Toni Morrison

On the auction sites you can link every item that is listed to go back to that webpage and say, “To check out my other items visit this web page.” Now you have created a circle - and on top of that, what you are doing is bringing people from the auction sites to your web site and of course, adding links on your web site to any other products or services that you are selling.

You are taking the power of whatever promotion you are engaged in to bring people to your web site, where you might be selling other items, turning your website’s visitors into potential customers for your auction items!

'Bigness comes from doing many small things well. . . Individually, they are not very dramatic transactions. Together, though, they add up.'

Edward S. Finkelstein

'He who would learn to fly one day must first learn to stand and walk and run and climb and dance; one cannot fly into flying.'

Friedrich Nietzsche

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23

The Amazing P.A.S. Money-Making Formula!

P.A.S. stands for Problem - Agitate - Solution. - This is a popular advertising formula. Here’s how it works:

1. You bring up the problem that your product or service solves. You tell the prospect about it.

2. You personalize it. You bring it home. You make it real to them. You tell them how this problem will affect them. You make it hurt. You give them the headache.

3. Then, you introduce the solution. It’s your product - service - or company. This makes them want what you are offering them. It lets they see the way out.

'Victory is won not in miles, but in inches.
Win a little now, hold our ground, and later win a little more.'

Louis L’Amour

'Inches make a champion.'

Vince Lombardi

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24

Here Are The Two Things That Will Cause One Person To Be Successful In Direct-Response Marketing!

Thousands of people are utilizing the powerful concept of direct-response marketing. So, why isn’t everyone successful? The answer is simple. Not everyone knows about the two main ingredients you must have to be successful.

Those two ingredients are Knowledge and Experience. Once you have both of these things working for you together, you are almost guaranteed success! The key is to gain this knowledge and experience while you go. The best way to do that is to study the success of others who have done it already!

Slowly, over time, you can learn the business and gain the knowledge and experience it takes to be successful! As you study other peoples’ success stories, you will learn a lot! Soon, everyone else’s knowledge will become your own! Soon you will have the experience that will make you a success story!

So, get ready to be a success! Get all the knowledge you can. Read about other people who are successful. Find out what got them there. Incorporate their ideas and strategies with your own. Just keep learning. Never feel like you are done learning. The most successful direct-response marketers will tell you that they are always learning new strategies and incorporating them into their own direct-mail programs!

'Dare to begin! He who postpones living rightly is like the rustic who waits for the river to run out before he crosses.'

Horace

'Nothing ventured, nothing gained.'

Anon.

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25

The Three-Step, Billion-Dollar Formula That Could Turn Your Web Site Into A Cash-Pulling Machine!

In this article we’re going to cover an overall marketing strategy that can be used with your web site. We’re going to share the three-step, billion-dollar formula that could turn your web site into a cash pulling machine.

This is a three-step formula that is making billions of dollars right now for direct- response marketers. It’s making many average people millions and millions of dollars every year. And you can use this billion dollar three-step formula to get rich with your web site.

Don’t let the simplicity of this formula fool you. It really is very simple - actually, there are only thirteen words to the whole three-step formula.

Step 1: Just get the right offer
Step 2: To the right market, through
Step 3: The right media.

Now, we know many of you have heard this formula over, and over, and over again. That’s because this formula works! But in case you don’t know it, we would like to just cover some basics here with you.

‘At thirty a man should know himself like the palm of his hand, know the exact number of his defects and qualities. . . And, above all, accept these things.'

Albert Camus

'Every man is the architect of his own fortune.'

Sallust

First of all, Step 1 and Step 2 go together. Just get the right offer to the right market. A lot of starting marketers wonder what the right offer is. You can spend your whole life learning about how to create better, and more powerful offers. But, basically, the right offer is very simple.

It’s the product or service you sell and the way you sell it. It’s the list of the benefits your product or service can give to your prospects or customers. It’s the way that you write your sales material. It’s the name that you come up with for your product or service. It’s the way you communicate your whole sales presentation, the way you position your product, the price that you sell it for, and the special discounts that you offer. It’s all of the free bonuses that you give to help compel an immediate response. It could be a special payment plan.

In short, it’s all of the different things that you try to do to compel your prospects or customers to buy from you. All the inducements, the copy that is used, the guarantee you use, and all the things that make people want to buy.

Your right market is actually a group of people that falls into two categories. It is either people who are right now your customers, or the people who are most likely to become your customer. You need only focus on reaching those two groups of people. Nobody else matters.

‘Too many people are thinking of security
instead of opportunity; they seem more afraid of life than of death.'

James F. Byrnes

'Small opportunities are often the beginning of great enterprises.'

Demosthenes

There are a lot of marketers that are very unclear about who they are really trying to reach. It gets a lot easier when you start working in niche markets selling to a certain kind of person, and you have customers that you go back to and re-sell.

The secret to making the most money is to create the right offer that is perfectly matched to the right market. And the closer that match is, the more money you can make.

Now we introduce the third step, which is the right media. The media is the vehicle that you use to reach your customers or your best prospects. In this case it is your web site.

Your web site gives you all kinds of advantages that you can’t get with traditional advertising. There is no printing cost, no typesetting, no postage, or very little postage if you’re just sending a postcard to drive people to your web site.

That’s the beautiful thing about the Internet. This formula that we are sharing with you has made, and is making, many people billions of dollars every year, collectively.

But with a web site, you have all kinds of advantages to using this formula. Now for very little cost, and even no cost, you can drive people to your web site and then keep driving them to it. Keep those people coming back for little or no cost.

So write this on your wall. You’ll take these three simple steps; there are only thirteen words here. Just get the right offer, to the right market, through the right media. And if you’ll put those simple three steps on your wall, study them, think about them, see how others are using those three steps, and then start putting them into action, you can turn your web site into a powerful cash pulling machine that just keeps that money cranking in over, and over, and over again.

‘The man who makes no mistakes lacks boldness and the spirit of adventure never tries anything new. He is a brake on the wheels of progress.'

Anon.

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