Table Of Contents

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1

What Type Of Consultant Should You Be?

In our opinion there will always be a demand in business and marketing for helping companies make more sales and profits.

Making more money is the essence of every business.

A business has to make a profit. If you can show businesses how to make more profit, your services can potentially bring you a lot of money. As a business consultant, you can get paid a small fortune helping others make money!

'Courage does not consist in calculations, but in fighting against chances.'

John Henry Cardinal Newman

'Courage is grace under pressure.'

Ernest Hemingway

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2

Here Are Some Tips You Can Use To Create Press Releases With The Highest Potential To Bring You Optimum Profits!

If somebody wants to build a business with free advertising, they have to look at it as they do everything else. Those who make the most money with free advertising are the people who completely immerse themselves in the task.

Study the market carefully. Go to the library and look at magazine back issues. Read the articles and get a feeling for what kind of articles that publication runs. This is how to know what a particular editor likes - and doesn’t like.

This knowledge is worth BIG money! Why? The more the editor likes what you send, the higher the chances it will get into the magazine!

Do this with as many different magazines as you can, and you can create a mailing list of publications you plan to send publicity releases to. Then, send your publicity releases to the publications you chose.

Make your news release look as professional and appealing as you can. Use good quality stationary. Use high-quality, clear photographs. Also, your news release has to be interesting. Many companies have publicity departments or hire publicity companies to constantly make news releases. The editors of large publications get news releases all the time, and you have to make yours stand out in the crowd as well as you can. The news release has to captivate their attention.

'On many of the great issues of our time, men have lacked wisdom because they have lacked courage.'

William Benton

'Nothing is as valuable to a man as courage.'

Lyndon B. Johnson

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3

Lose Your Fear Of Computers! Why Selling Over Internet Auctions Is Even Easier Than Selling Face-To-Face!

For those of you who are afraid of computers, or find that this sounds difficult, for the most part it is, in fact, very similar to face-to-face selling . . . but even easier!

A good example to contrast dealing over Internet auctions with is buying from shops, where you’re allowed to haggle for a price. In that case, you’re able to ask questions of the seller about the product, and seek to get all of the information on it you can so that you can make an informed purchase.

Dealing over the Internet and through the Internet auctions is very, very similar. But, instead of standing face to face wheeling and dealing, now you’re able to simply communicate through e-mail messages. The other person doesn’t need to know exactly who you are, except that you’re a prospective buyer.

That’s all there is to it! You don’t have to go meet someone in a store . . . all you have to do is sit down at your computer, and e-mail back and forth. You don’t have to dress sharply, you don’t have to actually meet anyone - it’s easier than selling face-to-face!

'The young do not know enough o be prudent, and therefore they attempt the impossible—and achieve it, generation after generation.'

Pearl S. Buck

'Lack of understanding is a great power. Sometimes it enables men to conquer the world.'

Louis Auchincloss

Through Internet auctions, you can turn your computer into your center of sales - and never even think about wearing anything fancier than a t-shirt and an old pair of blue jeans.

There are a lot of people out there that really fear the idea of sitting at a computer and figuring out how it works. This keeps most of these people from trying it out, and seeing where it could lead them. Don’t let this happen to you! In fact, using the Internet is simply a matter of a few well-placed clicks . . . you could have a neighbor who’s online help you, or perhaps a neighbor’s child!

Most colleges offer outreach programs where they will teach you the basics of surfing the Internet. Most local Internet Service Providers also offer classes or technical support to help you get connected to the Internet and learn how to surf the web.

In fact, with so many reasonable and fast ways to learn how to use the Internet, now would be a great time to finally lose your fears of computers and the Internet and get online... and making money with the Internet auctions!

'When we are not sure, we are alive.'

Graham Greene

'Basic research is what I’m doing when I don’t know what I’m doing.'

Wernher von Braun

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4

How You Can Cash-In From Another Company’s Million-Dollar Advertising Budget. Use Their Money . . . Not Yours . . . To Get Rich On The Internet!

Many marketers find themselves searching high and low for the tips and tactics that will bring them success. They try all sorts of things, and scratch their heads when they realize that they just aren’t pulling as much as they’d like to. And so the search continues for the best, most profitable marketing techniques.

What a lot of these marketers aren’t realizing is the fact that a lot of the time these great techniques they’re looking for are right under their noses - and they’re not recognizing it!

What do we mean? Every time you see a direct ad run in a magazine for months upon months - every time the same sales letter comes back to your house - every time you see the same classified ad presenting the reader with a “business at home” opportunity - you’re seeing a successful example of sales copy.

The truth is simple - If those ads weren’t making any money, they wouldn’t still be running. They would be disposed of and the company would have tried something else.

'People think the Beatles know what’s going on. We don’t. We’re just doing it.'

John Lennon

'When Columbus started out he didn’t know where he was going, when he got there he didn’t know where he was, and when he got back he didn’t know where he had been.'

Anon.

When you see sales copy like this - copy that you know is successful because it just keeps running month after month - you can model your own sales copy after it! This is how you can cash-in from another company’s million-dollar advertising budget, and use their money...not yours...to get rich on the Internet!

Every year, big companies spend millions upon millions of dollars creating their marketing campaigns. They research, they test, they do everything they can to find something that’ll work for them.

You know what they have works...if it’s been running for a long time. And you don’t have to find out why it works for yourself - if you can emulate what they’re doing, you have a good chance of succeeding, too!

Now, we’re not saying you should copy word-for-word what these other companies are putting in their sales copy. That’s plagiarism, and it’s highly illegal.

What we’re saying is, you should borrow some of the ideas that are at work in the sales copy - because there’s no way to patent an idea or concept.

For example, their guarantee might be really good. You could model a guarantee that’s similar to theirs. Perhaps they have good headlines. You could write your headlines in a similar style. Perhaps their sales letter is long.

You could try a long letter yourself! There are all sorts of different concepts at work in a sales letter - why not find a successful one and use it to find your own success?

'I learn by going where I have to go.'

Theodore Roethke

'The true test of character is...how we behave when we don’t know what to do.'

John Holt

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5

The Ultimate High-Profit Product To Sell On The Internet - And How You Can Get It Absolutely FREE!

This next technique may sound complicated, but it really isn’t. It may sound like it’s impossible, like it would be something you would never be able to do. Believe us, it is possible. You just need to take a little time to do it.

Interview various Internet marketers, website owners, and CEOs. You can interview them to get their greatest secrets for making money with their websites. Not only will this give you some insight and some new ideas that might help you with your own website, but then you can turn around and list or have portions of these interviews listed on your website. You might have an hour long interview or maybe it was a short fifteen minute interview. You can put snippets of this on your website every week or every day if you wanted to. It’ll make people come back to read a little more of that interview. You can use it to keep bringing people back to your website. These interviews are the ultimate high-profit product to sell on the Internet - now, let’s show you how you can get it absolutely FREE!

There are a lot of website owners that would be more than happy to talk to you. You just need to search them out and e-mail them or contact them if they have a phone number or a physical address that you can mail to. Tell them that you’re impressed with their website and massage their ego a little bit like we’ve talked about before. Make them really feel like they’re important, which they are.

'Living is a form of not being sure, not knowing what next or how. The moment you know how, you begin to die a little. The artists never entirely knows. We guess. We may be wrong, but we take leap after leap in the dark.'

Agnes de Mille

'If you want to do something, do it!'

Plautus

The more you massage their ego, the more likely they are to work with you. If you visit their site, look at it and see how it’s laid out. Talk to them a little bit about that. Tell them how impressed you are with their website and you would like a moment of their time to ask them a few questions that you can share with your customers and your visitors. You will find that a lot of them will be happy to do that.

The key is to search out websites that are in the market that you are in. This is so you have people (when you’re advertising and when you’re telling people about these interviews on your website) that it’s an interview with a person who they would be interested in hearing an interview from.

Again, we think that the best way to do this is to not list entire interviews. However, you could probably go back and archive them after you’ve gone ahead and published the entire interview. Maybe, if you’ve interviewed a certain website owner and you have ten pages worth of interview notes, maybe you only publish one page at a time. Maybe you could publish a page a day, or maybe publish a couple three pages every week.

'Getting an idea should be like sitting down on a pin; it should make you jump up and do something.'

E.L. Simpson

'The rewards in business go to the man who does something with an idea.'

William Benton

Tell people that this is not the entire interview. Come back next week or tomorrow to get more secrets and to learn more from this interview or to read another couple of pages or whatever you end up doing. That’s just one thing you can do with this idea.

Another take on this would be to turn the interview into audio tapes that you could give away. You could put them together in a package and sell them or make an audio newsletter. Each interview you do could be made into one audio tape. You could give them away. Maybe people would pay you a couple of dollars for shipping and handling on the tape. Maybe on the outside of the packaging you could list your website.

Then, of course, on the interview you could mention that you are the owner of such and such a website and give your website address throughout the interview or at the beginning and end of the interview. Use it as a vehicle to bring people to your website, also.

Again, it sounds like maybe it’s an idea that would take a little time, and the energy would be spent in e-mailing and talking to the people and interviewing them. It’s something that we think could really drive sales and people to your website. People are interested in hearing success stories and hearing from other Internet marketers and website owners who have been successful. They like to hear those stories. It is kind of like the Chicken Soup books. They’ve done so well because they’re just these stories about people on various topics. We think that it would really help people identify with you and your website and it could really help drive sales your way.

'Beginnings are apt to be shadowy.'

Rachel Carson

'We will not know unless we begin.'

Howard Zinn

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6

Double Your Profits With Internet Auctions! How To Sell Your Products For Twice The Money! It’s Happening Right Now . . . You Could Be Next!

We know there’s a fellow who has written a series of books about frisbees and collecting them. He put a book up every two weeks or so - a brand new book - you get the book, and you get one of his business cards. The card is actually his information printed on a mini frisbee.

We’ve seen his little business frisbees - for lack of a better term - sell on the Internet auctions for $45 or $50. We’ve been outbid by other people a couple of times, and we started noticing - well, wait a minute - this is the same book that’s going up here! How many of these does he have?

We left an e-mail and asked if we could just buy it outright. He said yes, it’s $20. So, here he’s taking an item that he’s selling in his regular business for $20, and just through the mystique of on-line auctions, he’s able to get more than twice as much for it!

Internet auctions are like any other auction - people bid in order to own a product. But unlike any other form of purchasing, auctioning involves more than an exchange of money - it involves competition with other bidders, it involves the excitement of having to engage in a war of bids to earn the right to call that thing you desperately want yours.

'You can’t steal second base and keep one foot on first.'

Frederick B. Wilson

'You cannot dream yourself into a character; you must hammer and forge one for yourself.'

James A. Froude

Products that people really want are going to be worth a lot to them, and they will push bids up to prices that may seem ridiculous to most. But they’re not just paying for a product - they’re paying for bragging rights, for a victory over his or her opposition. You could double your profits with Internet auctions! It’s happening right now . . . just go watch the auctions; look at the example of the frisbee man . . . and you could be next! Internet auctions could very well supply you with the means of selling your products for twice the money you regularly sell them for!

'Stagnation is something worse than death. It is corruption, also.'

Simms

'Psychology is action, not thinking about oneself.'

Albert Camus

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7

LEVEL THE PLAYING FIELD! Why The Internet Makes It Even Easier For You To Get Rich!

Some people don’t want to do business with big companies . . . and never before in the history of the human race has the small average person, who didn’t have a lot of resources as far as money and time or talent, had more chances to get rich than today!

And the Internet just enhances that so much more by letting you compete with these bigger companies. LEVEL THE PLAYING FIELD!

A lot of people want to do business with other people - not a seemingly inhuman corporate giant.. One of the reasons why we have been very successful in our Mail Order business is the relationships and the bonds that we’ve developed with the people we do business with. This is why the Internet makes it even easier for you to get rich.

This is the first time in history where the small business can compete with the multi-international giant like IBM and their ilk. Where you can compete with them out of your bedroom. You can actually stand above them by being more personal and having that unique selling advantage of, “Hey you’re dealing with an individual here. I’m not the big company!” And still reach the same market!

'Action may not always bring happiness, but there is no happiness without action.'

William James

'The shortest answer is doing.'

English proverb

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8

Use This Technique To Build Up Your Customers’ Curiosity To The Boiling Point . . . And Buying Point!

Let’s say you get an offer that says something like, “What are the top three words that if you tell it to someone they’ll immediately hand you a $100 bill?”

Immediately, you want to know what those three words are. It’s captured your curiosity and you’re willing to pay $30, $40, $50 bucks just to figure out what in the heck those three words are!

This is a powerful technique in marketing - it’s capitalizing on the prospect’s curiosity! Use this technique to build up your customers’ curiosity to the boiling point . . . and buying point!

It doesn’t take a lot of questions to really build up someone’s curiosity where they’re willing to take that chance and say, “Look, even if just one of these things that he’s talking about really does what he says, I’d be foolish not to pay $1,000 for this information!” That’s the key secret.

This is typically used most effectively when you use specific examples and follow up with a question as to how the results were obtained.

For example - “This man made $1,000 in one week through selling his book - and it cost him nothing to advertise it! Why? You can find out in our new book!”

If you are able to capitalize on your prospects’ curiosity, you will grab their interest from the word go, and make that product very very attractive. Use this technique whenever you can!

'Above all, try something.'

Franklin Delano Roosevelt

'Shun idleness. It is a rust that attaches itself to the most brilliant metals.'

Voltaire

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9

Use The Loyalty Of A Publication’s Readers To Create A Great Customer Base!

When you 'cut to the chase," a news release story printed by a magazine really is just a third party endorsement. This is especially true when you are coming up with products and services for a niche market where people have something in common and read certain specialized publications.

People develop special regard for these publications. They trust these publications, and they don’t care about the advertisements in the magazine most of the time. They read for the articles and the subjects in the magazine that garner their attention.

When these people see that the magazine has given a company, product, or service a write-up, it becomes an endorsement made by the magazine itself. It’s like the magazine is justifying the company, product, or service and saying, "Hey, check this out!"

Niche market and loyal readers will be attracted by this. There is a relationship in their minds between them and that publication that they like and trust. When that publication has a write-up, it becomes an actual endorsement - that’s not really an endorsement!

Any talented person who knows how to put together a great publicity package, uses our guidelines here, and has the right kind of product or service for the right kind of market can put a publicity release together that editors will use.

‘Any man’s life will be filled with constant and unexpected encouragement if he makes up his mind to do his level best each day.’

Booker T. Washington

‘We should consider every day lost on which we have not danced at least once.’

Friedrich Nietzsche

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10

Add The Shopping Cart Software To Your Website, And Make It EASY For Your Customers To Buy!

When you have shopping carts on your website - buttons to click on to buy something shaped like a shopping cart - that simplifies the technology on your web site, and helps you make far more sales because you’re making it easier for the customer to just keep adding products to their list.

It makes it so easy for the customer to shop, just like if they were at Wal-mart - they are just throwing things in the basket. And they relate to that because they do it at Wal-mart, and they do it at their favorite supermarket, and then at the end there’s a check-out. It is a brilliant, new technology in the past couple of years. It is readily available, for a reasonable price. There are many shopping cart e-commerce programs. You don’t need it if you are selling one item, obviously, but if you have many, many items, it is a great way to make it so easy for people to shop.

If you have more than one product, look for it out there. It will make shopping so easy.

We’ve caught ourselves doing this. If we find a web site, we might have only been looking for one product, but hey, there is something over here. Well, to buy it, all we’ve got to do is click. Okay. We’ll buy it ...

Then we find ourselves going to a site, wanting one thing and end up buying seven things. So it really makes buying super simple. A lot of people are just buying because they see it, it looks interesting, they click, and it is that easy.

'The opportunity is often lost by deliberating.'

Publilius Syrus

'Do what you can, with what you have, where you are.'

Theodore Roosevelt

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11

Buy Low - Sell High! How To Instantly Know Whether A Product Will Sell For More Than You’re Paying At Auction!

There are dozens and dozens of Internet Auction Sites out there, and many are not necessarily busy with the high traffic that sites like eBay get.

You could browse the “not-so-popular” auction sites and look for good gems! This is how to instantly know whether a product will sell for more than you’re paying at auction! People put good products up for sale on these sites, and you can pick up some items dirt cheap on these less popular auction sites!

Buy items at a low, low price, then turn around and auction them on the higher traffic sites like eBay and sell them that way! Because the traffic is so much better on these higher traffic sites, in many cases you can sell something that you picked up for dirt cheap on another auction site for a lot more money! Buy Low - Sell High!

'Everyone must row with the oars he has.'

English proverb

'The question for each man is not what he would do if he had the means, time, influence and educational advantages, but what he will do with the things he has.'

Frank Hamilton

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12

How To Increase Your Sales By Up To 1000% By Doing One Simple Thing!

There is one simple thing you can do that can almost always increase your sales if you are not already doing it! That one thing is to continuously experiment! Your goal should always be to search for a new way to push your sales even higher! Once you have an idea that sells well after being tested, don’t stop there. Keep going. See how high you can climb.

Keep going with the promotion that is making you money. But keep trying to change it a little bit and test those changes on a smaller scale.

If you can keep coming up with new and better ways to sell your product, your profits may begin to snowball! That is what your goal should be! Always search for another twist you can put on your sales presentation that will make you MORE MONEY!

'We should be taught no to wait for inspiration to start a thing. Action always generates inspiration. Inspiration seldom generates action.'

Frank Tibolt

'If you wait for inspiration you’ll be standing on the corner after the parade is a mile down the street.'

Ben Nicholas

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13

Incredibly Simple ... But Incredibly Powerful!

This is an extremely simple idea, but explosively powerful! Here’s why. First, we’re basing this whole program on billion dollar direct response marketing principles. In direct response, your mailing list is gold. Actually, your mailing list is worth its weight in diamonds, even!

Just because the people who are interested and are placing respectable bids for your products didn’t buy the first time, or they didn’t win that bid, doesn’t mean that they won’t buy. You already know that these are people that are very interested in the type of products that you are selling.

By staying in touch with people, you’re doing something that no one else is doing. Very few people, even people that are making tremendous amounts of money with Internet auctions, are staying in touch with the mailing lists of all of the people who have bid on their products.

And, very few of these people that are on the Internet auctions realize the tremendous value of that mailing list.

Because you do, you can build a tremendous income. You just send them an e-mail message, letting them know about all of your other products, or specifically about a product. Find specific products, and send them an e-mail message to let them know about those products. Or, send them a postcard. Don’t discount traditional mail order methods here. Send them a simple postcard with a picture of the product - or you don’t even have to have a picture. But you have to think like a marketer.

'The best place to succeed is where you are with what you have.'

Charles M. Schwab

'Performance releases pressure.'

Fisher

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14

Make Big Profits For Years To Come - From Something That Only Takes 60 Seconds Of Your Time!

Now we’re going to cover some things that only take 60 seconds that can make you big profits for years to come. We know that sounds a little hard to believe - that you can actually do something in just a minute or less that can pay you cash dividends for years to come - but it’s the truth, and you’ll know exactly how to do it when we’ve finished.

What we’re talking about here is going to various web sites and participating in their discussion boards and their forums that they have on the Internet. A lot of different markets have them, and if you visit web sites regularly (and you should), you’ll find that just about every web site now is getting its own discussion forum.

The reason that they are doing it is for the same reason that these affiliate sites are popping up all over the place - it’s so easy now to set up your own discussion forum on the Internet, because the software is out there that can do it for you. You basically set it up on your web site and it is just there, running 24-hours a day. People come to it and they post messages and it is so easy and hands-off that a lot of web site owners are getting this.

'When I am idle and shiftless, my affairs become confused; when I work, I get results. . . not great results, but enough to encourage me.'

Edgar Watson Howe

'If you wait for the perfect moment when all is safe and assured, it may never arrive. Mountains will not be climbed, races won, or lasting happiness achieved.'

Maurice Chevalier

Whatever market you are in, you can find discussion forums in your market, and they are easy to find just by searching the web sites that your market caters to. There are lots of them out there.

Basically, a discussion forum, if you are not familiar with them, is kind-of like a bulletin board where people come and chat, except it’s not in real time. You don’t actually see responses live, although it’s almost instantaneous. If it is a marketing forum, for example, there would be a list of people who posted questions and then people who answered the questions, so that you would see them in a streaming format.

At the very top of the page is the most recent question that they posted or a comment that they had, and then underneath that you’ll see a list of people who responded to that and their messages. You can click on it, read the full question, and you can read the full response.

Now, what you can do to use this to your advantage and to drive people to your web site for years to come, is you can actually start participating in these discussions that are related to your market.

There are three different kinds of people that visit discussion forums. The first kind are the people that ask questions. The second are people who answer questions. The third is the person who doesn’t ask or answer, but they visit the web site and read the questions and the responses. That is going to be the largest group of people and you are going to find that the people who ask are also the ones who answer in some cases, and visa versa.

'The way to do is to be.'

Lao

'Acting can work a peculiar magic on the actor. . . it can cure you (at least for the length of a performance) of a whole variety of ailments. Migraine headaches, miserable colds or toothaches will suddenly disappear as you’re up there going through your performance.'

Barbara Harris

What you want to do is be the one who answers a lot of the questions. What most of these people do, if you notice, at the end of your response or your questions - every time you make a statement on there - what you can actually do is enter the name of your web site and a brief, one-line classified ad about your web site.

You don’t want to blatantly advertise, you don’t want to start posting ads for your web site. You want to actually respond and give real, valuable feedback to people who are asking questions. When you do, you can go ahead and enter your web site address and a slogan, and get people to visit your web site.

Ideally, you are going to be visiting and participating in discussion forums that are related to your website and your marketplace, so that people who read these messages that you’ve left and responded to questions, ideally, they’re going to be interested in the same things you are and they can go to your web site and get more information.

For example, if you have a web site on marketing, you might have a free report on your website, and at the end of your answer where you answered someone’s question you might have a link to your web site and something that said, “Free Report – 13 Secrets To Make More Money With Your Website Now.” Something like that where people who are reading your response to someone else’s question says, “Here’s some free information on this website, I think I’ll click on it.” So they’ll come to your web site and, hopefully, buy products.

'It is only when I dally with that I am about, look back and aside instead of keeping my eyes straight forward, that I feel these cold sinkings of the heart. But the first broadside puts all to rights.'

Sir Walter Scott

'Action is the antidote to despair.'

Joan Baez

Now, how this 60 seconds worth of work can pay off for years to come is very simple. These discussion forums on the Internet, and the messages that you post, stay on there forever. There really is no reason for them to remove it. What they do is they keep the most current ones on their discussion forum that they have listed there.

You might only scroll down and see maybe the last week’s discussion on there, some of them might have the last month, and some even have a few month’s responses on there depending on how active the forum is. What they do is, once they’ve got it where it pops off that current list, they put it in an archive. All people do when they’re looking, they have a question related to that discussion forum, they’ll actually search the archives. Most of them have search features where you can search for keywords, and they can find your response for years to come, and in your response you’re also going to have that link to your web site.

That’s how you can make big profits for years to come - from something that only takes 60 seconds of your time!

'Faith that the thing can be done is essential to any great achievement.'

Thomas N. Carruther

'Optimism is essential to achievement and it is also the foundation of courage and of true progress.'

Nicholas Murray Butler

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15

Three Ways To Get Ideas That Can Make You A Fortune!

Here’s the simple three step formula that has helped us create and develop the winning ideas that have made us a fortune:

1. Find promotions that are working well for other people right now, and use their ideas. Products, services, selling messages, or advertising formulas that are making profits for others can be modified to make money for YOU. Find the promotions that are making the most money for other people right now. Study them. Think conceptually. Try to explore the "real" reasons these promotions are making money. What’s behind their success? Why are people so excited? Use this information two ways: A) By selling something similar, or... B) By using their main selling themes or copy formula for whatever you’re selling.

2. Get to know your customers intimately. Know what they like, and develop products and services from this knowledge. This is one of our most powerful money-making secrets. It can work amazingly well for you, too... Constantly think about your best customers. Offer them a variety of different products and services. Test selling messages to find the things they respond the best to. Your intimate knowledge of these people will grow. You can tap into this knowledge and use it to create winning ideas. It gets easy. The longer you do it, the simpler and easier it gets.

'If you want to succeed, you must make your won opportunities as you go.'

John B. Gough

'No man will succeed unless he is ready to face and overcome difficulties and prepared to assume responsibilities.'

William J.H. Boetcker

3. Collect every great ad and sales letter you can find. Study them. Keep notes on what you like. Use this information to piece together your own powerful ads, products and services. We keep huge 3-ring binders of the best ads and sales letters other people are using. Plus, we have entire rooms in our home and office that are filled with sales material. This collection is priceless to us. YOU SHOULD START YOUR OWN COLLECTION. You can discover all kinds of breakthrough ideas by studying sales material others are using. Find ways to transfer these ideas and concepts to your own promotion. You may be shocked at the amount of money you can make.

These ideas are simple to remember and easy to use. Make these steps a regular activity, and you’ll generate ideas that can make you a fortune.

'Action makes more fortunes than caution.'

Vauvenargues

'For purposes of action, nothing is more useful than narrowness of thought combines with energy of will.'

Henri Frederic Amiel

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16

How Huge, Million-Dollar Companies Can Help You Build Your Fortune!

By showing other companies that you can expand their customer base and bring in more profits, they will be much more willing to do business with you. And, the bigger the company is, the more willing they tend to be to pay for your services.

Why? Because the big companies are in for the long haul. They are not worried about their day-to-day survival. They’re not worried about paying their bills. Everything for them is automatic at this point. They have more than they need, and now they are in business to make the most profit they absolutely can.

These companies have more money to spend, so you can ask for a higher amount of the profit margin. Also remember, many of these companies’ goals are to simply make the most profits that they absolutely can. Since they don’t have much to lose and a lot they could potentially gain from your proposition, they will be willing to let you have a higher percentage of the profits because they will still be gaining anyway. This is how million dollar companies can make you piles of money!

'We couldn’t possibly know where it would lead, but we knew it had to be done.'

Betty Friedan, speaking of the Women’s Movement

'What you can do, or dream you can do, begin it; boldness has genius, power and magic in it.'

Johann von Goethe

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17

Creativity Is How To Turn Ordinary, Every-Day Situations Into THOUSANDS OF DOLLARS!

Creativity is something that a lot of people don’t think they have. Everyone can get it, though. Ask yourself these questions over and over again:

• How can I really dramatize this?
• What can I say that will really get people interested?
• How can I make it better?

Creativity is constantly digging deeper, looking for the hidden messages, looking for the potential things that you could say. The deeper you dig for these things, the luckier you get because eventually you will come up with better ideas.

And the better the ideas you come up with, the more money you will make, and the more ways you’ll find to expand and make more money. The potential is almost limitless! You could say that creativity is how to get rich by finding situations other people can’t see!

'All glory comes from daring to begin.'

Anon.

'Courage to start and willingness to keep everlasting at it are the requisites for success.'

Alonzo Newton Benn

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18

One Fast And Easy Thing You Can Do To Give Your Website Instant Credibility!

One of the biggest challenges direct marketers face is the simple fact that each and every prospect out there has a brick wall of skepticism that sits around their brain. Advertising can very easily sound too good to be true, and when that happens, the offer bounces off of that wall of skepticism, and a sales letter finds itself quickly headed for the trash can.

The only thing that differs about a webpage is that the Internet surfer will simply leave, never to return and become a customer.

This being the case, it’s crucial to the success of your offers that you find some way to justify your claims in your copy. The exciting words and parts in your offer will pick up people’s emotions, but that skepticism will remain. The skepticism is powered by pure, unadulterated logic. Ultimately, you have to counter that logic in order to justify the purchase with the prospect.

You have to provide PROOF that your claims can really be true. One fast and easy thing you can do to give your website instant credibility is to get a second party endorsement. Basically, one person has written all of this exciting copy - all the great things the product can do, why they should buy it now, etc.

'To the timid and hesitating everything is impossible because it seems so.'

Sir Walter Scott

'He who begun has half done. Dare to be wise; begin.'

Horace

The second party endorsement is presented as being from another person - it is a logical, rational piece that is centered on justifying the claims of the offer.

One of the best utilizations of this technique we have seen was in an ad for a business course. A man was stating how great his home-business opportunity was, and how it had made him hundreds of thousands of dollars. He went on and on about all the things it could give those who bought and used it.

Then they had supplied a second party endorsement - written by the man’s wife! In her piece she said that she used to get annoyed at him for his “laziness” . . . she was always nagging him to get a regular job, etc. - then he came across this and she was proven wrong.

There are a lot of customers out there in the business opportunities market that face this life - they’re looking for something that can allow them to make a lot of money without needing a regular, nine-to-five job. They end up facing the criticism of their spouses, their families, their friends - who constantly tell them to “quit dreaming and enter reality.”

They see that this fellow went through it to, and they instantly identify with him. Then they read that a major skeptic - not unlike their own spouses and families - admits she was wrong about her husband’s passions and is now very happy, and it instantly takes care of any questions of skepticism!

'It’s weak and despicable to go on wanting things and not trying to get them.'

Joanna Field

'Imposing limitations on yourself is cowardly because it protects you from having to try, and perhaps failing.'

Vladimir Zworykin

After all, there’s the main skeptic of the man’s money-making methods - and she’s admitting that his program worked!

There are other ways to use second party endorsements. You could have a product reviewed by a trade publication. You could have an expert give his or her opinion on its performance.

The point is, you need to justify those claims somehow to appease the logic circuits in your prospects’ brains. Second party endorsements are a great way to do that!

'All know the way, few actually walk it.'

Bodhidharma

'Never mistake motion for action.'

Ernest Hemingway

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19

“NO” Means “Give Me A Reason To ...”

Then they say, “well, maybe I do have time for that,” and we convert many of those people who write us and say they’re not interested. We convert many of those people into sales with just a few lines directed at their objection, because if someone takes the effort to send us an e-mail to tell us that they’re not going to buy, what we think they’re really telling us is, “I really want to be sold. This is something I want. 1) I visited the site. 2) I read the material. 3) I’ve read your follow-ups. So tell me how I can buy.”

Now in the case of cost, we don’t reduce it. But we can say, “Hey! Did you know you could spread this out over two payments?” Generally, that is enough to just push them over the edge.

'If a man would move the world, he must first move himself.'

Socrates

'Can anything be sadder than work unfinished? Yes; work never begun.'

Christina Rosetti

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20

The Secret Authors And Publishers Have Been Using For YEARS To Bring In Even More Money – Without Having To Write ONE SINGLE NEW WORD!

The most successful authors and publishers continually bring out reissues of older volumes or combine the best together. Look at the “best of” albums that are released by every major recording artist. They put out five albums and then they release a “best of” album. These “best of” collections are simply songs pulled off previous releases to create a new product.

The best example I can think of comes from years ago - about 27 years ago, in fact. A friend of ours was involved in a limited edition chat book series featuring famous science fiction authors. He was doing an original story for each little chat book. He didn’t have much money, but he did have a lot of determination at that age.

Our friend actually wrote to Isaac Asimov, the famous science fiction author, and offered him $200 if he’d write an original story for him and agree to sign 500 of these little hardbound books. He amazed our friend by agreeing. This was one of the biggest names in science fiction! Asimov said, “Hey, you just caught me off guard, I really like the idea, I’ll write the story.” Our friend apologized later when he sent Asimov the $200. He said, “I know it’s not a lot of money.”

'The successful person is the individual who forms the habit of doing what the failing person doesn’t like to do.'

Donald Riggs

'The secret of every man who has ever been successful lies in the fact that he formed the bait of doing those things that failures don’t like to do.'

A. Jackson King

Asimov said, “I’m not worried about that. First thing I’m going to do is resell it to Isaac Asimov science fiction magazine and I’m going to use it in at least four other books.”

Asimov had his marketing all figured out for that story long down the road. He just thought that our friend’s idea was a neat way to launch it.

I know that when I created my first product someone asked me, “Will each chapter stand alone as a separate product?” I said, “What? I never even considered that fact.” They said, “Yeah, look at it this way. Write your book but make sure you get at least eight or nine separate products out of that, even just printed products.”

Can you take chapters out of that publication, retitle them, and allow them to stand alone? If you can’t then go back and look at what you plan to do, because you should get another six or eight products out of that. That was my first exposure to this idea. It’s like it never even crossed my mind that it would have multiple uses.

It’s a tremendous concept - if you do ten chapters and they stand alone in addition to getting ten products you can also take those ten chapters and turn them into ten articles in magazines. Just tell the magazine publishers either on-line or off, that at the end of the article you want a resource box that tells people this is a chapter from your book, and that it’s just a small percentage of the book. If they send $29.95, you’ll send them the complete book.

'A hard beginning makes a good ending.'

John Heywood

'Every artist was first an amateur.'

Ralph Waldo Emerson

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21

Many Publishers Have No Idea How To Market Their Products. If You Strike A Deal With Them, Though, And Help Them Sell Their Products, You Could Make A Fortune!

You can get thousands of informational products right now that are published by other companies and individuals. They have produced these products, so all you have to do is work out a favorable arrangement, and you can sell these products.

Many people who publish informational products are actually looking for people who can sell them. This is how other publishers around the country can help you make thousands of extra dollars a week!

There are many publishers around the country who are open to this, so you have to find the products that would interest your market the most. Potentially you can have a catalog full of different publications produced by other people that you can sell to bring both of you money!

And, as an added plus, you’re not just marketing one product at one time. You’re marketing a whole slew of them in a catalog, so the profit potential shoots upwards - and you could potentially make thousands of dollars! The more products you can get in your catalog that your market would be interested in, the better.

'I know the price of success; dedication, hard work and an unremitting devotion to the things you want to see happen.'

Frank Lloyd Wright

'The secret of success in life is for a man to be ready for his opportunity when it comes.'

Benjamin Disraeli

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22

NO INVENTORY! NO SHIPPING! How To Get Rich On The Internet With No Product Whatsoever!

Now we’re going to cover how to get rich on the Internet with no product whatsoever! No inventory! And certainly, no shipping – who wants to bother with that?

Well, how can you do this? You can do this by selling advertising on the Internet!

Now, we’ve sold many products on the web over the past couple of years and we love it. But if we want to be perfectly honest, we’ve made much, much, much more money on the Internet selling web sites and selling web advertising.

With the possible exception of some of the big hardware companies like Dell Computer, or the software sellers like Egghead.com, or an Internet auction sight like eBay, there are more people and more companies making more money selling advertising on web sites than anything else. It is where most of the big profit has come in the past year or two. A huge Internet company like Yahoo! is 100% advertising driven. There are thousands of others like that.

'The very first step towards success in any occupation is to become interested in it.'

Sir William Osler

'Success is blocked by concentrating on it and planning for it. . . .Success is shy—it won’t come out while you’re watching.'

Tennessee Williams

The good news is that you can sell advertising on your site! If you have a business site, you can sell ads to tons of business-related companies and other companies with business opportunities, and companies that sell goods to business sites – stationary companies, for example - and the list is endless.

Don’t worry about the competition. You don’t want to perhaps promote someone who is selling the same thing that you are, but you don’t worry about your competition, there is enough for everybody.

If you have an investment site, do what fool.com does – David and Tom Gardner, two of the sharpest investment operators on the Internet – they sell tons of banner ads and regular ads to financial book publishers and they have made huge money from all of these online brokers.

If you have a site on cooking, you want to take ads from other cookbook publishers and the manufacturers of cookware and cooking utensils.

You should think seriously about selling advertising on the Internet. You can also publish an online “ezine” or online magazine, or an online newsletter, and take all kinds of advertising for that. There’s big money to be made selling advertising. You should consider it ... and don’t forget to trade advertising and banner ads with others who are in similar, but not directly competing, businesses than yours. Trading ads and trading the banner ads can just give you exposure all across the web.

'Three outstanding qualities make for success; judgment, industry, health. And the greatest of these is judgment.'

William Maxwell Aitken, Lord Beaverbrook

'Find a need and fill it.'

Ruth Stafford Peale

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23

How To Get Rich With Internet Auctions – Even If You Can’t Leave Your House Or Don’t Want To Work!

Recently, we came across the story of a woman who contracted Systemic Lupus. Because of her condition, she had to leave her job - she had enjoyed her job, but it had become very difficult for her to get out of the house.

So, she began going online . . . and soon she started setting up some online auctions. What she found was that she could still interact with other people - and make money - over the Internet!

This is one of the most powerful attractions of Internet auctions as a business opportunity - it requires no travel, and you can do it all from the comfort of your own home. You could be sitting at your home desk - or your kitchen table, wherever you have your computer hooked up - sipping a drink and enjoying a snack. All the while, though, you’re plugging product after product into the website for auctioning! This is how you could get rich with Internet auctions - even if you can’t leave your house or don’t want to work!

The woman we mentioned earlier who suffered from Systemic Lupus probably summed it all up the best - “It’s given me contact with the outside world again - It allows me to be connected to society again.”

'Put your heart, mind, intellect and soul even to your smallest acts. This is the secret of success.'

Swami Sivananda

'Always aim for achievement, and forget about success.'

Helen Hayes

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24

What’s a Two Tier Affiliate Program?

The way most of these programs work is that when they started out, you signed up as an affiliate and when you got people to go to that site you got a commission check. Simple as that.

Well, with these two tier programs not only are you getting paid for the people that you send to a particular site, but whenever some of those people that go that site also sign up as affiliates with that program, you get paid on any sales they make as well.

These two tier programs have jumped up incredibly, because now people are getting more money for people that sign up under them in these affiliate programs. Affiliate programs love it because they are now able to create incredible armies of affiliates who are selling products with very little work because now, since there is actually some benefit to the existing affiliates to sign up other affiliates. It has become very powerful, and these things have now grown incredibly.

These aren’t like most other marketing programs where it goes down 273 levels and you get a penny on each level. This is just a two tier program where there are two levels. It is very fair, and the profits can be enormous.

'The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.'

Henry Ford

'The most important single ingredient in the formula of success is knowing how to get along with people.'

Theodore Roosevelt

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25

The #1 Mistake Website Owners Make - And How To Avoid It!

Many people we’ve talked to say the same thing, “I used to do business by Mail Order/Direct Mail or run ads. Forget about it! I’m just putting everything on my Website and that’s it! And I won’t have the postage and the printing costs and the advertising costs.” That mentality is the #1 mistake website owners make - now, how to avoid it!

The most successful people that have Websites use Direct Mail. They use print advertising. Some of the big companies use radio and TV to drive people to their Websites.

Don’t ignore traditional Direct-Marketing techniques that can drive thousands of new people to your Site.

The proof that these Direct Marketing methods work to drive people to your Site, is the fact that you are seeing more and more companies that aren’t even listing a regular way to talk to them. They’re not listing an 800#. They’re not even listing an address.

There at the bottom or even middle of the screen in big type is their Web Address. And you’re starting to see it in print ads, in direct mail. They know the power of the Web - so they’re JUST listing that Website. Also, it is important for people to go ahead and list another way for your customers to communicate with you because there still are a large portion of people that don’t have Internet access.

'A man can succeed at almost anything for which he has unlimited enthusiasm.'

Charles M. Schwab

'Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success.'

Dale Carnegie

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26

The One Thing That Is More Important Than Getting New Customers!

Getting new customers is a very important aspect of any business. Don’t get me wrong! You must have new business coming in to continue to be successful. But, there is one thing that is ultimately more important: building a relationship with your current customers!

You must keep in touch with your customers you already worked to get! After you have spent the money to earn their business the first time, you must do all you can to make the most money from them!

Overall, it is far more profitable to mail your offers to your current customer list than to mail your offers to people who haven’t already purchased from you! So, try to think of ways that you can build up your relationship with your customers. And then watch your profits as they climb higher and higher!

‘The world belongs to the energetic.'

Ralph Waldo Emerson

'Sometimes success is due less to ability than to zeal.'

Charles Buxton

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27

Twelve Things You Can Do To Instantly Make Up To $1,000,000A Year Or More With Direct-Mail!

To plan a successful direct-mail program, you should follow proven marketing methods. The following twelve guidelines will help you avoid the most commonly made mistakes:

1) You must know who you are trying to reach with your mailings.

You must understand the market you are trying to reach. You must be able to get the best list available that targets your market. If you do not know who your market is, you won’t be able to make your offer as appealing as it needs to be. Always keep in mind that it doesn’t matter how many names you mail your offer to if they are the wrong names! The quality of your names is more important than the quantity!

2) Choose the right market for your product or service.

You must make sure your product meets the needs of the market. In other words, if you are selling lawnmowers, don’t mail your ad to that section of New York where everyone lives in apartments with no yards!

'All changes, even the most longed for, have their melancholy, for what we leave behind us is a part of ourselves; we must die to one life before we can enter into another.’

Anatole France

'He that has energy enough to root out a vice should go further, and try to plant a virtue in its place.

Charles Caleb Colton

3) Make certain your ad copy is aimed at the right people.

Make sure that your ad copy matches the type of people you are mailing your offer to. If your mailing list contains people who have purchased mail-order products that cost no more than $50, and you are trying to get them to spend $500, you may not have the right mailing list.

4) Make your mailing package hard to refuse.

Your offer must fit the interests of the reader. Pack it full of value and benefits the customer can’t refuse. Be clear and direct with your offer. Don’t ramble on about things that don’t move the reader closer to the sale. Tell them what you have, how it will benefit them, and how they can get it from you now! Remem-ber, if you confuse ‘em, you will lose ‘em!

5) Make your offer sincere and believable.

Don’t ever sacrifice good hard-hitting advertising copy in order to sound sincere. Just make sure you sound believable. Because of the amount of direct-mail people receive each day, they have become skeptical about everything they receive. The successful advertising piece will calm their nerves, make them feel like they know you, and make them feel they will be missing out on something important if they don’t order your product!

'Whatever course you decide upon, there is always someone to tell you that you are wrong. There are always difficulties arising which tempt you to believe that your critics are right. To map out a course of action and follow it to an end requires. . . courage.

Ralph Waldo Emerson

'The greatest test of courage on earth is to bear defeat without losing heart.’

Robert G. Ingersoll

6) Make sure your graphics fit your copy.

The right graphics can really enhance the visual effect of ad copy. But, be careful. Overdoing your graphics will only confuse the reader. If you have too many graphics, the reader will pay more attention to the artwork than to your ad copy itself. This will cost you orders. In short, make sure your graphics blend well with your ad copy and help the reader move closer to making a buying decision.

7) Coordinate your time.

Make sure you are working with the clock and not against it. Keep ahead of schedule. All it takes is a little planning and coordination. If you have to have a project done in 30 days, figure out how much of it you need to get done each week, and then break that down into how much you need to have done every day! This will help you stay focused and on track. It will keep you from having a mailing that was “supposed” to go out last week!

8) Check every detail before you begin.

Before you actually begin mailing, you must make sure that everything is correct and ready to go. Hopefully you have been doing a quality check here and there along the way. But, you should do it again. Check the sales piece. Does everything look right? Do you notice any typing errors? How about the return envelope? Is the return address correct? Did they get your postage-paid permit number on it right? Is your order form right? Is it easy to read & easy to fill out? Every small detail must be checked out before any of your mail is sent out! One small error could dramatically hurt your response.

'You don’t know what pressure is until you play for $5 with only $2 in your pocket.’

Lee Trevino

'Better that we should die fighting than be outraged and dishonored. Better to die than to live in slavery.’

Emmeline Pankhurst

9) Is your fulfillment department organized and ready to go?

This is one of the most important things to prepare for! When your customer places the order, they are as excited about placing the order as you are about getting it! You must be totally prepared to take the order. Can you fill the order in 24 hours? If not, why? Your customers expect and deserve fast service and turn-around time! Make sure you can deliver!

10) Always include back-end offers!

Every successful marketer knows that the way to make the most money possible is to always include a back-end offer. You can do this when you mail their product to them, or you can do it in a future mailing. But, if putting an extra sales piece in your delivery package doesn’t increase postage, why waste the money on a future mailing? The best time to reach a customer with a new offer is shortly after they first order from you. So, why not just send them an offer with their package. A lot of businesses do this! Whenever you order from the JC Penney Catalog, don’t they ALWAYS send you another catalog? Of course they do! They understand this principle! Now you can profit from it! If it doesn’t cost you any extra postage to send the offer out with their order; it can only stand to make you more money!

'The first law of success. . . is concentration: to bend all the energies to one point, and to go directly to that point, looking neither to the right nor the left.’

William Matthews

'One thought driven home is better than three left on base.’

James Liter

11) Establish a long-term relationship with your customers.

Once you accumulate your own customer list, don’t allow it to get stale. These customers represent your easiest sale. They already proved to you that they trust you, or they wouldn’t have ordered from you the first time! If you are developing new products and services like you know you should, then your customer list should be the first to get these offers. Your own customer list can out-pull an untried list three-to-one! A good suggestion is to mail to your customer base once every three to four months! Let them know that you appreciate them as customers, and that you would like to give them the first chance to check out a new product or service you are offering! They will appreciate you telling them this and some of them will order your latest product or service.

12) Is your marketing strategy set up for maximum results?

'You decide you’ll wait for your pitch. Then as the ball starts toward the plate, you think about your stance. And then you think about your swing. And then you realize that the ball that went past you for a strike was your pitch.'

Bobby Murcer

'Nothing at all will be attempted if all possible objections must first be overcome.'

Samuel Johnson

Are you always in contact with your mailing list broker? Do you work closely with your printers and suppliers? Are you renting your mailing lists to other businesses to maximize your profit potential? Is your fulfillment department operating to its full potential? Are you always looking for new products and services you can offer your customers? Is every aspect of your business working to make you more money? If not, find a way to fix it. Remember, your goal is to SELL, SELL, SELL - And MAKE MONEY, MAKE MONEY, MAKE MONEY!

These twelve things will help you make the most money possible - if you will use them. Take another look at them, and ask yourself how your business is performing in each of these areas. Are there ways you can improve your business’s profit potential?

'Our chief defect is that we are more given to talking about things than to doing them.'

Jawaharlal Nahru

'Contemplation often makes life miserable. We should act more, think less, and stop watching ourselves live.'

Nicolas de Chamfort

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28

How To Instantly Make Up To Three Times More Money!

Successful direct-response marketers have figured out that their headline is responsible for up to 75% of the responses they receive. This means that you can make up to three times more money just by having a good headline, or a better headline than you are currently using!

This is good news for you because head-lines are fast and easy to write! And, they are usually inexpensive to change in your sales letter!

To realize how powerful a headline must be, look at a daily newspaper. They compete with many other newspapers, so their headline must attract readers to their newspaper first!

The purpose of your headline is to pick out the people who are interested in your product or service. This is how you can attract the most qualified customers. It is like the billboard on the highway that tells people to get off now for a quality motel. If you are tired and it is late at night, you will consider stopping there.

Headlines are often done the wrong way, though. Many businesses try to use a headline to attract the large, mass audience. This is wrong. Although a headline should be used to attract a large number of prospects, it should be focused so that it only attracts qualified prospects. Your headline should be specific enough so that the reader can know what you are trying to tell them.

Go back to that billboard example. If you were driving down the highway and you ran across a billboard that read “Stop Here To Find Out Why You Should Stop Here!,” would you stop? Probably not. The same thing is true with your headlines! They must be specific enough to target your market!

Work on your headlines right now. Grab a scratch pad and start coming up with as many headlines as you can. Then, after you have written down as many as you could think of, start eliminating the really bad ones. Then, eliminate the kind of bad ones. Then, the kind of good ones. Then you will eventually eliminate all but the really hot ones! These are the ones you should test! You may find that you have written the perfect headline that will increase your profits by up to three times!

'Beware of dissipating your powers; strive constantly to concentrate them.’

Johann von Goethe

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This eBook Brought To You By:

Erich Lehr
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Brook Park OH 44142-3953